Destiny Awata Experienced Communications and Content Strategist

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Communications Lead (CRM)

YOYO GROUP S.A.S

Jan 2026 - Current (6 months)

As Communications Lead (CRM), I was responsible for developing and executing comprehensive CRM campaigns and lifecycle marketing strategies focused on user retention, revenue growth, and customer engagement. I led content creation, messaging strategy, and digital communications across multiple channels, ensuring a cohesive brand voice. Additionally, I utilized my skills in data analysis to assess campaign performance and optimize lead nurturing processes, enhancing customer relationships. While business development and media management were not my primary focus, I recognized their importance in supporting overall communication strategies and collaborated with relevant teams to align our efforts with broader organizational goals.

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Customer Communications Manager

AMAKA Studio

Sep 2023 - Dec 2025 (2 years 4 months)

Forward Fellow (Communications, Brand Building and Problem Solving)

McKinsey & Company

Dec 2022 - May 2023 (6 months)

- McKinsey forward is a hands-on learning experience for professionals. - Through practical case studies and workshops, professionals gain invaluable insight into problem-solving, communication, and design-thinking business development skills.

Wealth manager

Afex

Aug 2021 - May 2022 (10 months)

- Led a high-performing client advisory team handling over 50,000 clients including high net-worth individuals, resulting in significant business growth and revenue generation. - Worked with the management, sales, product, engineering, and customer success teams to create and execute stellar marketing strategies. - Developed and executed effective newsletter strategies that kept readers engaged and led to increased conversions, delivering substantial revenue gains. - Created clear and user-friendly standard operating procedure (SOP) as well as numerous trading guides and scripts, for our trading app, resulting in a surge of user adoption and exceptional customer experiences. - Conducted engaging online and offline training sessions for clie

Marketing micro internship

Upkey

May 2021 - Jun 2021 (2 months)

- Collaborated with cross-functional teams to develop and execute marketing campaigns, resulting in increased brand awareness and engagement. - Created compelling content for social media platforms, generating higher audience engagement and driving website traffic. - Conducted market research and analyzed data to develop effective strategies that aligned with business goals, resulting in successful campaign outcomes. Additionally, I supported email marketing tasks, gaining valuable experience in engaging prospects through targeted messaging, which is essential for effective lead nurturing and enhancing communication workflows.

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Brand Communications and Content Strategist: business development

Society Glam House

Oct 2020 - Apr 2023 (2 years 7 months)

- Planned and executed online marketing campaigns across all channels, including social media, email, and display advertising. - Developed and managed customer relationships to drive customer loyalty, retention, and satisfaction. - Developed and maintained a strong brand identity across all digital platforms, including social media. - Created, implemented and oversaw a comprehensive content strategy that drives engagement, traffic, and revenue. - Managed editorial shoots and brand campaigns effectively.

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Communications Strategist: Business Development.

The Dessert Factory

May 2019 - May 2023 (4 years 1 month)

- Conducted all business administrative activities supporting the founder to streamline activities and increase productivity. - Drove revenue growth and expansion through strategic business development initiatives. - Conducted market research to inform new product development and expansion of existing product lines. - Created and executed targeted marketing plans that increased brand awareness and sales.

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Digital marketing manager / executive assistant

Farmovo

Jul 2018 - Dec 2018 (6 months)

- Managed the CEO's calendar and priorities, ensuring optimal use of time and resources. - Coordinated high-level meetings and events, providing logistical support and facilitating seamless communication between stakeholders. - Conducted market research and analysis to inform effective digital marketing strategies that increased brand awareness and customer engagement. - Produced engaging content, facilitated online trainings, and managed social media platforms, resulting in higher audience engagement and increased website traffic. - Provided exceptional administrative support to the Founder, streamlining operations and driving team productivity. Additionally, I leveraged my understanding of business development to support marketing cam

Content writer

Pulse

Dec 2017 - Jun 2019 (1 year 7 months)

- Produced compelling lifestyle content that consistently engaged readers and generated high levels of website traffic. - Conducted research and interviews to inform content creation, resulting in a unique and fresh perspective on lifestyle topics. - Won a prestigious blogger award for content with the highest views, demonstrating exceptional writing skills and a deep understanding of audience needs. - Maintained brand voice and style guide, ensuring a consistent and cohesive tone across all content channels. - Additionally, I leveraged my experience in media to produce digital editorial content for a major online platform, which significantly contributed to audience engagement and enhanced brand visibility, further solidifying my exper

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Regional sales manager (nigeria)

Pure Tropix Africa

Jun 2017 - Sep 2018 (1 year 4 months)

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Content writer and editor - Freelance

Jan 2017 - Current (9 years 6 months)

- As a Freelance Content Writer and Editor, I produced high-quality finance, business, and technology content, including articles, newsletters, documents, SOPs, case studies, research papers, blog posts, and white papers for various clients across B2B and B2C platforms. - My efforts contributed to a 10%-25% increase in website traffic and a 5%-15% increase in lead generation. - I developed tailored content strategies for clients and created content calendars to ensure the timely delivery of high-quality materials. - Conducting thorough research on market trends, investment strategies, and financial products allowed me to create informative and engaging content. - I specialized in creating content related to crypto and web 3, which resul

Destiny Awata

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