Delfina Casella

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Freelance Content Strategist & Creator

Jul 2025 - Current (11 months)

Collaborated with SEEK on a national content campaign highlighting the experiences of working holiday visa holders in Australia.Conceptualised, scripted, and appeared in short-form videos celebrating adaptability, resilience, and career growth.Delivered authentic, narrative-led storytelling aligned with SEEK's brand tone and audience goals.Worked with the creative agency We The People and SEEK's internal team to produce multi-platform social assets.
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Digital Marketing Strategist

Lanzallamas

Mar 2023 - Apr 2024 (1 year 2 months)

Development of guidelines for strategic communication and digital marketing.Compilation of reports (qualitative & quantitative) in Looker Studio, aiming to gather and analyze results to enhance the content line.Conduct research on trends, target audiences, and markets to substantiate the strategy and creative direction.Supported the development and implementation of data-driven marketing strategies, focusing on consumer behavior analysis and campaign performance.
Data Analyst

Digitas North America

Nov 2019 - Dec 2023 (4 years 2 months)

Creation of data visualization dashboards using platforms such as data studio and Datorama.Generation of reports and data analysis using: Google Analytics, Facebook Business Manager, Twitter Ads, Snapchat Ads, Social Tools.Analysed and interpreted complex data sets to provide actionable insights for clients.Conducted competitor analysis to inform client strategies, identifying market trends and opportunities.Intern - Supported senior team members from data and UX/UI.

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