Deborah Avila Senior UI/UX Designer

Head of UI/UX

Gymatch

Aug 2025 - Nov 2025 (4 months)

As Senior UI/UX Designer and Partner at Gymatch, I lead the comprehensive rebranding initiative while contributing to the strategic direction of the company as a key stakeholder in the organization. I spearhead the design strategy for Gymatch’s digital platforms, creating intuitive and engaging user experiences that align with our fitness and wellness mission. I oversee the entire design process from user research and wireframing to high-fidelity prototypes and final implementation, ensuring our products deliver exceptional usability and visual appeal. Comprehensive Rebranding Initiative I lead Gymatch’s complete brand transformation, developing a cohesive visual identity that resonates with our target audience and reflects our company valu

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Staff Visual UX Designer

Uitify, Foundey UI UX Design Agency

Aug 2025 - Nov 2025 (4 months)

At Uitify, a Silicon Valley-based startup specializing in product and visual design for early and mid-stage startups, I have progressed through key leadership roles that have shaped both client outcomes and team development. I began my tenure as Lead Designer, where I managed and mentored a team of six designers, focusing on maximizing their creative potential and professional growth. In this capacity, I served as the primary liaison between our design team and clients, ensuring clear communication of project requirements and vision. My responsibilities encompassed overseeing the complete design process from concept to completion, providing strategic guidance and mentorship to team members, and stepping in to refine and finalize design work

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Lead UI/UX Designer

PopDrip

Sep 2023 - Feb 2024 (6 months)

As the Lead UI/UX Designer at Popdrip, a SocialFi Platform, I worked on shaping a visually appealing user interface, crafting an intuitive, innovative experience, and conceptualizing the visual identity and aesthetics of the brand along with the tech and design team.

Art Director & Lead UI/UX Designer

Soulbound

Jun 2023 - Jun 2025 (2 years 1 month)

Working as Lead UI/UX Designer for Soulbound.TV, I have been foremost in updating the company's visual identity and working on gaming-like UI/ UX improvements on their landing pages and platforms, not only design-wise, but also creating new features that enhanced the platform on its successful path. Through Soulbound, I've gained good knowledge of the crypto/blockchain market and all the complexities in building innovative platforms. As a result of our collective efforts, the company successfully secured $7.6 million in investments and onboarded over 100,000 users on the platform within just a few months. Roles: • Creation of gaming-like UX for Soulbound's platforms. • UI/UX Design for websites and social platforms. • Creation of design s

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Senior UI/UX Designer

Truelogic Software, Stagwell Marketing Cloud

May 2023 - Aug 2023 (4 months)

As a Senior UI/UX Designer at Stagwell Marketing Cloud, I played a pivotal role in developing comprehensive design systems for several SaaS platforms. My responsibilities included reviewing and conducting in-depth UI/UX research for new products, which helped ensure that our designs were user-centric and aligned with market needs. I built complex user flows and systems that were utilized by major companies, including Microsoft and Apple, enhancing their user experience and operational efficiency. Through collaboration with cross-functional teams, I aimed to create seamless interactions that resonate with users and elevate the overall product quality. Roles: • Developed comprehensive design systems for several SaaS platforms. • Conducted i

Video Content Creator

Tilda Website Builder

May 2023 - Jul 2023 (3 months)

Working as a Video Content Creator, I've created tutorials for YouTube, Reels for Social Media and more, for the global website builder Tilda.cc.

Art Director / Brand Designer

Mugic

Feb 2023 - Mar 2023 (2 months)

As an Art Director for Mugic, a Games Company, I was hired as a freelancer to work on the branding of a new game. My work was critical in creating the visual identity of the game, which included designing the logo and user interface.

Senior Designer & Illustrator

Snappy Kraken

Apr 2022 - Aug 2024 (2 years 5 months)

At Snappy Kraken, I made impactful contributions through my work on illustrations for newsletters and event campaigns, significantly enhancing the visual communications. For two years, I worked on websites and illustrations for Jolt!, their most significative conference. I also embraced a mentoring role, guiding junior designers on various projects to help them develop their skills and confidence. Additionally, I created print designs for brochures used at events, ensuring they effectively represented Snappy Kraken's brand. I also crafted user-friendly templates in Canva to facilitate collaboration. Furthermore, I provided UI/UX design consulting for their app, sharing insights to elevate the dev and production team overall design capabilit

Senior Designer

Agência Ivoire

Jun 2021 - Aug 2021 (3 months)

With Ivoire's team, I've helped designing and prototyping the Meta website (http://meta.com.br) for both desktop and mobile, as well as creating the website conception for the Brazilian Association of Importers and Manufacturers of Motor Vehicles - ABEIFA.

Art Director, Brand Designer

Black Beans

May 2021 - Mar 2022 (11 months)

As an Art Director and Brand Designer, I managed the product line life cycle from strategic planning to tactical activities, overseeing the design of content, structure, and functionality of interactive projects across web, mobile, retail, and social channels. My efforts were recognized with a Silver A'Design Award in 2020, as well as a Silver and Bronze ABCCOM Design Award in 2019. In addition to my core responsibilities, I leveraged my experience in healthcare marketing to create engaging social media posts for various clients, ensuring that the art and content were informed by marketing analytics to maximize impact. I utilized Facebook Analytics tools to test and refine these posts, enhancing their effectiveness. Furthermore, I applied m

Art Director

PICME

May 2021 - Jul 2021 (3 months)

With a work focused on a fun environment, with positive ideas and a strong art direction, we had collected love through the creative process filled with illustrations and stories to tell.

Art Director

Adrianople Group

Jan 2021 - Jun 2022 (1 year 6 months)

Adrianople Group is a World Class Economic Zone Intelligence that provides research for SEZs and related infrastructure projects. With my team, I helped develop great campaigns with greater results for our clients. With a work focused on innovation, contemporary ideas and exceptional art direction, we had collected strong impacts to our targets and added market share for our clients.

Art Director

DOCTOR FEET

Jun 2018 - Sep 2021 (3 years 4 months)

Working as an extension of the marketing department of the biggest podiatry company in Brazil, I've helped Doctor Feet not only to create digital ads, but to help marketeers to change their business into achieving their upmost potential.

Co-Founder, Chief Design Officer

didlu

Jan 2018 - May 2023 (5 years 5 months)

Seed Capital and Incubation lab on a mission to uplift people and invest in the craziest ideas.

Senior Digital Designer

Its Digital

Oct 2014 - Sep 2018 (4 years)

We had performed creative thinking and strategy to create innovative solutions throughout multiple channels while creating crafted visuals for different brands such as Publishing Companies Panini and Salvat; the Hyatt Hotel, Dukan Diet and more.

Deborah Avila

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