Executive Assistant to the Chief Marketing Officer
Interscope Geffen & A&M Records,
Jun 2000 - Feb 2014 (13 years 9 months)
• Served as a primary liaison for a record company holding 9% of global market sales, managing communications, project timelines, meetings, and detailed reports across Marketing, internal teams, and external partners. • Spearheaded the transition to a new external inventory fulfillment provider, reducing annual costs by over 50% while increasing shipping capacity and operational efficiency. • Managed artist marketing budgets ranging from $50,000 to $250,000, strategically allocating funds across digital advertising, social media campaigns, print media, billboards, and in-store promotions. • Quickly adapted to the industry's shift from physical to digital content, leveraging emerging social media platforms to enhance marketing reach and