Diana Bucheli

Diana Bucheli  new_releases

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Marketing manager
Cali, Valle del Cauca, Colombia

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Résumé


Jobs verified_user 0% verified
  • M
    Marketing and Conversion Manager public Remote experience
    Dec 2021 - Current (4 years 6 months)
    - Lead and supervise the marketing department, providing guidance, support, and mentoring to ensure high performance and team success. - Evaluate, refine, and develop comprehensive marketing strategies and plans aligned with organizational goals, leveraging market insights and trends. - Plan, direct, and coordinate all marketing efforts, collaborating cross-functionally to ensure seamless execution and consistency in brand messaging. - Effectively communicate the marketing plan to stakeholders, fostering alignment and understanding across the organization. - Conduct in-depth research to analyze customer demand for the company's products and services, utilizing market intelligence to drive strategic decision-making. - Conduct competitor rese
  • Trade Alliance Corporation
    Store manager - zara
    Trade Alliance Corporation
    Aug 2019 - Jun 2021 (1 year 11 months)
    - Meet sales budget ensuring the profitability of the business. - Comply with the rotation of the product for the commercial calendar. - Meet the standards and targets set to control shrinkage. - Store and manage secure cash issues, tester, floor, replenishment, warehouse. - Ensure an adequate picture of the store uniforms, floor, warehouse, order and cleanliness. - Meet the ideal store productivity. - Meet the flowmeters personnel. - Product management and adequate Feedback to Spain. - Constant leadership and training of the work team. - Customer loyalty.
  • Groupe SEB
    Trade marketing manager
    Groupe SEB
    Mar 2018 - Mar 2019 (1 year 1 month)
    - Implementation of trade marketing activities at regional level. - Leadership of trade regional team. - Customer training, internal and external sales force. - Modern and traditional channel management. - Reporting of sell out figures and POS implementations. - Customer loyalty. - Regional area coordination. - Fulfillment of sell out and sell in budgets for modern and traditional channels. - Creation and implementation of activities to manage the sell out in customers. - Sales negotiations and follow-ups to regional customers. - Alliances with different brands to promote POS activities.
  • Chile Sona Green Technologies
    Leading commercial executive
    Chile Sona Green Technologies
    Oct 2015 - Jun 2017 (1 year 9 months)
    - Implementation and improvement of international processes. - Supplier management, negotiation, purchase and logistics. - Presentation of international tenders. - International business leadership. - Market openings. - Customer loyalty. English - Toefl IBT B2
Education verified_user 0% verified
  • Cousera
    Project Management
    Cousera
    Jan 2023 - Jul 2023 (7 months)
  • Libre University
    Marketing
    Libre University
    2010 - 2015 (5 years 1 month)
Awards verified_user 0% verified
  • Libre University
    Best academic summary
    Libre University
    Apr 2018