Dario Velasquez

Ad Product Specialist

TikTok

Jun 2023 - Mar 2025 (1 year 10 months)

Provide personalized assistance to companies and marketing teams seeking to enhance the performance of their ads on a major Social Media Platform. Evaluate pixel implementation and browser event setup using various tools including partner integration, native tools, and GTM. Analyze and recommend optimal top and low conversion funnel strategies aligned with business objectives. Implement and test Events API, ensuring deduplication with browser events. Set up App attribution through leading third-party tracking partners such as AppsFlyer, Adjust, and Kochava. Establish Product Catalog setup and product review integration with main Ecommerce platforms including Shopify, WooCommerce, and PrestaShop. Integrate pixel with Catalog to enhance match

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Social Media Strategist.

ROA Woodwork

Feb 2023 - Current (2 years 7 months)

Bench marking: SEO short and long planning. SEO adjustments, KW research, titles, titles structure images alt texts, new KW content Main tools implementation, such as: Google Analytics, GADS, FB Business Account, GTM, HotJar. Pixels Installation and website events creation through GTM, such as: clics, page view, CTA clics, form sent, others Audiences creation for prospecting and retargeting objectives, by behavior, interests, look a like. Google Ads Search and Display Campaigns Creation, for its business segments, focused on high and low conversion funnel goals. Social Media Strategy: campaign creation, optimization and reporting Weekly and monthly reporting with the campaign performance analyzing main KPI's and its learnings & insights

Marketing Data-analyst

Dentsu international

Aug 2021 - Mar 2022 (8 months)

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Performance Marketing Specialist

Rk Ventures INC

Jun 2020 - Jul 2021 (1 year 2 months)

- Digital paid media strategy design of the Comfify and Active Chairs brands. Budget definition, control and optimization in Google Ads, Facebook Ads and Amazon PPC for both brands. • Keyword research and listing optimization for Amazon Ranking using

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Analista de Marketing

Valoroso LTD

Sep 2018 - Feb 2021 (2 years 6 months)

- Locate business opportunities through market analysis in Latin America, using digital marketing tools and sales analysis to determine variations and trends that allow identifying viability of future investments. Strategic planning in social media and

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Community Manager

Wunderman Buenos Aires

Jan 2017 - Aug 2018 (1 year 8 months)

- Conducted thorough analysis of all digital assets, including the website, social media platforms, landing pages, and newsletters. - Optimized digital assets based on performance metrics, utilizing Google Analytics to inform decisions. - Additionally, leveraged skills in Meta Ads Manager to extract performance reports and ensure that campaigns were set up with the appropriate creatives, enhancing overall campaign effectiveness and alignment with marketing goals.

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Co Founder

DaikiBar

Sep 2015 - Feb 2017 (1 year 6 months)

- DaikiBar Co-Founder. It is a business specialized in mobile bars and mixology service for all kind of events. Protocolar Management.

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Community Manager

Innovup

Jan 2015 - Jul 2015 (7 months)

Community manager dedicated on Digital Marketing. My main fuction was the development and managrment of web content, based on the strategic planning of keywords focused on search engine optimization (SEO); also planning Google Ads campaigns (SEM). Another function was planning the communication strategy of the brand in social networks, specially Facebook and Twitter, basing such strategies on the social calendar to achieve greater impact on fans and followers respectively. The tools used to carry out the functions were Market Samurai, Facebook Insights, Hootsuite, Tweeter and Postcron.

Administrative Roaming Specialist

Corporación Digitel

Sep 2011 - Oct 2014 (3 years 2 months)

Management of payments and collections in the international roaming department, also in charge of the comercial relationship with partners and suppliers. Elaboration of the financial statements and budgets of the department

Dario Velasquez

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Dario Velasquez