Food Service Executive for North Coast
Parmalat Colombia Lactalis Group
Feb 2018 - Nov 2018 (10 months)
Responsible for the development of the channel on the coast (Barranquilla, Santa Marta and Cartagena for the food service). Likewise, I managed the relationship with B2B and B2C distributors, sales force support, training, Sell In and Sell Out follow-up, look-up for clients that contribute to our brand share in the dairy segment. I developed strategies and design of contests to encourage the sales force to meet the objectives oriented to the growth goal set by the company, all this with the focus on improving the level of service to our customers. Brands: Président, Parmalat and Proleche.