Crypto Native Entrepreneur and Leader who excels in Go-to-Market strategy and Partnerships, with a strong focus on revenue generation and a profound culture of goal achievement through ownership and accountability.
I served as a in "product leads growth" for the scale-up program, and Go to Market Strategies for the Acceleration program.
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Partnerships and Ecosystem Manager
CerboAi
Jan 2024 - Dec 2024(1 year)
CerboAI is a pioneering protocol that developed PoF. Proof of Federated Learning. I was responsible for securing partnerships that enabled large data flows to train the models. • Partner with Merit Circle one of the largest Web 3 Game Guilds. • Designed the developer engagement program for the North American market. • Created and managed the Discord and TG channels, as well as the Airdrops as an engagement mechanism. Using Dune, Mixpanel and Amplitude as data visualization tools. • Responsible for negotiating a sponsorship to Harvard Blockchain Club and planning two side events during the main conference.
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VC & Startup Advisor
Jul 2023 - Current(1 year 11 months)
Advising pre-revenue and up to 500K in ARR startups on product, team building, and go-to-market strategies. Partnering with two LatAm VCs firms Bridge and Lotux with a shared 500 million USD AUM on analyzing marketplaces, gaming, and Web 3 opportunities.
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VC &StartupAdvisor
Jul 2023 - Current(1 year 11 months)
Advising pre-revenue and up to 500K in ARR startups on product, team building, and go-to-market strategies. Partnering with two LatAm VCs firms Bridge and Lotux with a shared 500 million USD AUM on analyzing marketplaces, gaming, and Web 3 opportunities.
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Partnerships and Business Development LatAm
Savechain
Jan 2023 - Dec 2023(1 year)
Savechain is a cross-border payment solution that uses stablecoins to make B2B payments flawless. • Cross-functional collaboration with the product and dev teams to integrate via API with major Fintech partners. • Partner with three key off-ramp and liquidity providers. • Onboard the first B2B customer enabling an average of 250K monthly GTV.
Country Manager
Picap
Mar 2020 - Dec 2022(2 years 10 months)
• Enabled +10,000 wallets for digital payments to serve our drivers. • Led the GTM B2B in Mexico achieving +2 million dollars in annual recurring revenue. • By daily reviewing our user conduct through Tablue and Amplitude. We reduced the B2C CaC to USD 6 with $96 LTV. 70% reduction for the CaC. • Partner with +20 traditional logistics providers to develop an infrastructure of +500 vans and bikes to serve customers like Amazon and Mercado Libre. • During my tenure, I was responsible for the Country's P&L, achieving an average monthly operational profit of 12%. • Crossfunctional collaboration between engineering, product, and other teams across the region to prioritize product roadmap, API integration, and developer budget allocation. •
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Business Development Manager|
Nov 2019 - Mar 2020(5 months)
Full ownership of the B2B revenue • Closed deal with Banco Azteca $600,000USD ACV • Closed deal with Heineken $200,000 USD ACV • Closed deal with Mercado Libre $200,000 USD ACV
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CEO & Co-Founder
1puntocinco
Jan 2017 - Feb 2020(3 years 2 months)
1puntocinco was a reward platform for blue-collar workers. • Through partnering with CPG brands like Heineken and Jose Cuervo I bootstrapped the product through an Enterprise Sales lead Product approach. • Achieve USD 250K in annual contract value. • Implemented a reward program through VISA • Built and led a 5 people team including the technical area. • +1,000 WAU for 9 months in a row
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Venture Partner
Lotux.VC
Jan 2017 - Current(8 years 5 months)
Helping early-stage founders with their GTM strategy, also I am an angel investor in a couple of the portfolio companies.
as a to develop a for expenses. By partnering with public transparency-driven ONGs, and financed by USAID. developed a to compare 20 public vs 20 private infrastructure investments. to metrics.
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Key Accounts and Business Development Manager
Grupo Sustava
Mar 2012 - Dec 2016(4 years 10 months)
• Manage the technical and operational implementation of a 1.5 Million USD annual contract value solution enterprise solution. Exceed my quota by 40% average per year.
Education
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0% verified
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Kernel Kernel Fellowship Block X
Jan 2025 - Current(5 months)
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Google 23 Crash Course Python
Jan 2024 - Feb 2024(2 months)
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Blockchain Council 23 DeFi
Feb 2023
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Stanford W23 Blockchain accelerator
Jan 2023 - May 2024(1 year 5 months)
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Reforge 23 A/B Testing
Jan 2023 - Aug 2024(1 year 8 months)
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Blockchain Council 23 DAO
Jan 2023 - Feb 2023(2 months)
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Reforge 22 Growth Series
Jul 2022 - Dec 2022(6 months)
19 Venture Deals
Techstars
Jan 2019 - May 2019(5 months)
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School
Ycombinator
Jan 2019 - May 2019(5 months)
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ITAM 12 Business Administration
Jan 2008 - Dec 2012(5 years)
Projects
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0% verified
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App
Jan 2019 - Jan 2020(1 year 1 month)
Leading as a technical product manager to develop a Stellar-based MPC wallet that enables cross-border payments. The MVP served +40 Users.
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SITAN
Jan 2013 - Jan 2014(1 year 1 month)
Leading as a technical product manager to develop a dashboard that connected different data sources for analyzing education levels across LatAm. This was an open-source that served +30 researchers in the region, financed by UNICEF.