Daniel Flores Growth and Product Leader

B

Co-founder - CPO

Boreal

Oct 2024 - Current (1 year 10 months)

Defined and led the vision and execution of the venture, spanning product, business model, technology, and GTM strategy across multiple digital products.Led execution and budget ownership (€200k/year) managing a cross-functional team of 8-12 freelancers: engineering, UX/UI, QA, AI DevOps, CRM.Drove organic growth from 0 to +6,000 shipments in 6 months, managing end-to-end logistics for +50,000 paper signature sheet orders.

Display & Video Ads - Specialist

eDreams ODIGEO

Sep 2023 - Mar 2025 (1 year 7 months)

Scaled paid media spend from ~$3M to $10M+ annually across Google Ads and Meta, owning ROI performance and conducting in-depth analysis regularly.Led META attribution A/B tests (7dPC vs. 7dPC+1dPV), refocusing optimisation on higher-intent users and driving a ~50% lift in landing pages views.Optimized bidding toward Cash Marginal Profit (CMP) and subscription lift, leveraging 'Search' events to reduce CPM by 40% while increasing bookings.

Display Video Ads - Executive

eDreams ODIGEO

Mar 2023 - Sep 2023 (7 months)

Led end-to-end media planning and execution for high-volume performance campaigns, implementing a high-frequency rotation of 20 weekly creatives to maximize ROAS for both evergreen and seasonal peaks.

B

Founder, (side project)

Boreal California

Dec 2021 - Jun 2022 (7 months)

As the Founder of a political-tech startup, I spearheaded efforts to disrupt the $1B+ signature gathering market by executing a Proof of Concept (POC) for a last-mile signature collection service. Relocating to California for four months, I actively pitched to stakeholders in Silicon Valley and LA, leveraging my entrepreneurial vision and deep understanding of the US market to attract interest and investment. Although my experience with Google Ads was not directly relevant, the skills I developed in digital marketing strategies contributed to my ability to effectively communicate the startup's value proposition and engage potential clients in a competitive landscape.

Global Performance Marketing Manager

Gelt

Aug 2021 - Feb 2023 (1 year 7 months)

Scaled and led a 9-member multicultural team across 5 countries, managing a $500k+ annual budget to drive app growth from 500K to 5M+ users.Defined the full-funnel strategy reporting directly to C-level on revenue impact during hyper-growth stage.Orchestrated TV-performance correlation studies identifying a 3-week TV lag effect and optimizing the media mix to drive a 30% reduction in CAC.

Performance Marketing Manager

Gelt

Mar 2021 - Aug 2021 (6 months)

Led performance strategy (Meta, Google, TikTok, ASA) and MMP infrastructure, implementing SKAN 4.0, OneLink attribution, and LTV cohort modeling.Scaled acquisition owning a Creative Playbook and A/B testing framework, directing high-volume video (UGC) and opening Huawei & Xiaomi Ads.

Growth Specialist

PICKASO

Jan 2019 - Mar 2021 (2 years 3 months)

Led growth strategy for 8+ high-tier B2C accounts (including Cabify, LaLiga,and CaixaBank), managing senior stakeholder relationships.Optimized and scaled a $4M annual budget across DSPs and Ad Networks.

G

User Acquisition Specialist

Genjoy (acquired by Scopely.)

Apr 2018 - Jan 2019 (10 months)

Spearheaded user acquisition for 'Disney Frozen' in collaboration with Disney'sLA-based UA unit, successfully scaling the title to $6M ARR.

G

User Acquisition Junior

Genjoy (acquired by Scopely.)

Oct 2017 - Apr 2018 (7 months)

Led the launch of in-house games, implementing a META market-testing andUA/ASO actions to validate themes and mechanics via split-testing.

Daniel Flores

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