Daniel Espitia Barrios

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National Marketing Director

AIESEC in Panama

Jul 2023 - Jun 2024 (1 year)

Lead the marketing team, assign tasks, oversee projects with partners like Loreal and FIEP, and manage university collaborations. Develop and implement branding strategies, create compelling content across platforms for promotion and marketing. Manage relationships with corporate partners, universities, and stakeholders, ensuring effective communication and alignment. Execute email marketing campaigns, manage CRM, run advertising campaigns across channels like social media and search engines. Collect, analyze, and interpret marketing data to inform data-driven decisions and optimize strategies for improved performance.

Data and Marketing Analyst

Prometeo Talent

Nov 2022 - Jul 2023 (9 months)

Collaborated with hiring teams to understand requirements and develop effective recruitment strategies, leading to a 15% reduction in time-to-fill for key roles. Analyzed candidate flow within the Applicant Tracking System (ATS), identifying trends and insights that resulted in a 20% increase in candidate engagement. Generated reports for the CEO and COO, highlighting key metrics such as candidate retention rates and stage-specific attrition patterns. Created reports in Power BI and Looker Studio to visualize recruitment analytics and facilitate decision-making. Assisted in B2B marketing campaigns with data analysis, resulting in a 15% increase in qualified leads.

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National Data Manager for Marketing Team

AIESEC in Colombia

Jul 2022 - Jun 2023 (1 year)

In my role as a Data Manager, I also handled functional testing due to the limited technical resources in the organization. I was responsible for overseeing the full software development lifecycle, which included planning, defining requirements, designing, and testing. Specifically, I managed solutions for API integration and the adaptation of the website’s front-end to improve operational tracking. This allowed me to ensure the smooth implementation of technical solutions within the marketing framework.

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IT Project Manager

auxo

Nov 2021 - Nov 2022 (1 year 1 month)

As an IT Project Manager, I also took on QA tasks while building a team of two QA professionals. I was responsible for managing and executing unit tests, component tests, and regression tests to ensure quality before presenting progress to the client. I oversaw the entire testing process through Jira, ensuring thorough tracking and management of test cases and their outcomes. This hands-on involvement ensured smooth project delivery and high-quality standards for our software solutions.

Daniel Espitia Barrios

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Daniel's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.