National Director of Marketing & Information Management public Remote experience
AIESEC en Colombia
Jun 2023 - Jun 2024 (1 year 1 month)
Led national marketing strategy and data operations,
combining campaign analytics with CRM administration.
Analyzed operational data tracking lead generation
KPIs, conversion rates, and engagement metrics at the
national level. Administered HubSpot and Podio,
designing automated lead generation and nurturing
workflows. Managed corporate partnerships with L'Oreal
and FIEP, coordinating cross-functional teams and
delivering structured reporting to institutional
stakeholders.