Daniel Espinosa Barragán

Daniel Espinosa Barragán  new_releases

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Digital Marketing Analyst | Project Manager
Caracas, Distrito Capital, Venezuela

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Résumé

Jobs verified_user 13% verified
  • I
    Independent Paid Media Consultant public Remote experience
    Sep 2025 - Current (11 months)
    Conduct comprehensive audits of high-budget Google Ads and Meta accounts to identify structural inefficiencies and optimize budget allocation for maximum ROAS. Design and implement cross-channel campaign strategies, focusing on granular keyword research, audience targeting, and continuous A/B testing to scale account performance.
  • Amsive Digital
    Digital Marketing Specialist verified_user Verified experience public Remote experience
    Amsive Digital
    Sep 2023 - Sep 2025 (2 years 1 month)
    · Develop and manage digital campaigns with over $800,000 monthly budget for USA clients using Facebook/Meta ads, Google ads, Bing ads, and Amazon ads. · Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch, leveraging over 6 years of experience in managing and optimizing marketing campaigns across Meta, Google, and other platforms. · Working cross-departmentally to align campaign strategies and goals across the organization. (Slack, Asana, Teams, Outlook) · Providing ongoing actionable insights into campaign performance to relevant stakeholders. · Defining and evaluating relevant paid media KPIs using Excel, Google sheets and PowerBI · Overseeing and managing the overall budget for paid media. · Co
  • Conversión a venta
    Digital Marketing Analyst
    Conversión a venta
    Mar 2021 - May 2022 (1 year 3 months)
    • Managed and optimized digital campaigns with a monthly budget of $15,000 on Facebook ads and Google ads, focusing on lead generation and sales conversion. • Conducted direct optimization efforts for real estate clients to enhance campaign performance. Implemented and managed process automation through integrations with Zapier. • Oversaw the implementation and management of the Pipedrive CRM system. Analyzed daily campaign results using Data Studio and presented these results directly to clients, incorporating negotiation strategies during weekly meetings to refine the marketing plan based on data insights. Managed Google Tag Manager and directly installed it on websites using WordPress. • Utilized Asana as a daily team management tool
  • Naita Espinosa
    Media Buyer
    Naita Espinosa
    Feb 2019 - Feb 2021 (2 years 1 month)
    • Managed and optimized a $\$5,000$ monthly budget across Facebook Ads, Google Ads (Search/Display), and social media platforms for e-commerce and retail clients. • Drove campaign success through rigorous A/B and split testing, strategic keyword bidding, and continuous optimization of ad creatives (Canva) and landing pages (Webflow, HTML/CSS). • Conducted in-depth performance analysis and reporting using Google Analytics, HubSpot, and Google Ads, focusing on user behavior, traffic tracking, and budget allocation. Negotiated and adjusted paid media plans with clients to ensure objective alignment and maximize ROI. • Streamlined campaign workflows and team coordination using Project Management methodologies and tools including Asana, ClickUp,
  • Naita Espinosa
    Community Manager public Remote experience
    Naita Espinosa
    Feb 2016 - Feb 2019 (3 years 1 month)
    As a Community Manager, I was responsible for building and nurturing relationships within the community, fostering engagement, and promoting brand loyalty. I developed and implemented strategies to enhance community interaction and feedback, ensuring that the voice of the community was heard and valued. Additionally, I led negotiations to improve conversion rates, effectively turning community interactions into final clients, which contributed to the overall growth and success of the organization.
  • Starcom Mediavest Group
    Media assistant
    Starcom Mediavest Group
    Feb 2015 - Apr 2016 (1 year 3 months)
    - Account: Procter & Gamble With Procter & Gamble I analyzed data from television advertising campaigns to create reports with AGB Nielsen tools.
  • OMD
    Media intern
    OMD
    Oct 2014 - Jan 2015 (4 months)
    - Analyze and create reports based on Nielsen information to manage new advertising campaigns. Accounts: Heinz, Merck y Johnson & Johnson. Analyze and create reports based on Nielsen insights to manage new ad campaigns. Accounts: Heinz, Merck and Johnson & Johnson.
Education verified_user 0% verified
  • Universidad Alejandro de Humboldt
    Bachelor of advertising
    Universidad Alejandro de Humboldt
    Jan 2012 - Aug 2015 (3 years 8 months)