Daniel Espinosa Barragán
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Digital Marketing Analyst | Project Manager
Colombia
Résumé
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Media Buyer verified_user Verified experience public Remote experienceAmsive DigitalSep 2023 - Sep 2025 (2 years 1 month)· Develop and manage digital campaigns with over $800,000 monthly budget for USA clients using Facebook/Meta ads, Google ads, Bing ads, and Amazon ads. · Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch. · Working cross-departmentally to align campaign strategies and goals across the organization. (Slack, Asana, Teams, Outlook) · Providing ongoing actionable insights into campaign performance to relevant stakeholders. · Defining and evaluating relevant paid media KPIs using Excel, Google sheets and PowerBI · Overseeing and managing the overall budget for paid media. · Conducting in-depth keyword and website research, ad grouping, and audience targeting. · Maintaining knowledge of industry best p- Digital Marketing AnalystConversión a ventaMar 2021 - May 2022 (1 year 3 months)• Managed and optimized digital campaigns with a monthly budget of $15,000 on Facebook ads and Google ads, focusing on lead generation and sales conversion. • Conducted direct optimization efforts for real estate clients to enhance campaign performance. Implemented and managed process automation through integrations with Zapier. • Oversaw the implementation and management of the Pipedrive CRM system. Analyzed daily campaign results using Data Studio and presented these results directly to clients, incorporating negotiation strategies during weekly meetings to refine the marketing plan based on data insights. Managed Google Tag Manager and directly installed it on websites using WordPress. • Utilized Asana as a daily team management tool
- Media BuyerNaita EspinosaFeb 2019 - Feb 2021 (2 years 1 month)• Managed and optimized a $\$5,000$ monthly budget across Facebook Ads, Google Ads (Search/Display), and social media platforms for e-commerce and retail clients. • Drove campaign success through rigorous A/B and split testing, strategic keyword bidding, and continuous optimization of ad creatives (Canva) and landing pages (Webflow, HTML/CSS). • Conducted in-depth performance analysis and reporting using Google Analytics, HubSpot, and Google Ads, focusing on user behavior, traffic tracking, and budget allocation. Negotiated and adjusted paid media plans with clients to ensure objective alignment and maximize ROI. • Streamlined campaign workflows and team coordination using Project Management methodologies and tools including Asana, ClickUp,
- Community Manager public Remote experienceNaita EspinosaFeb 2016 - Feb 2019 (3 years 1 month)As a Community Manager, I was responsible for building and nurturing relationships within the community, fostering engagement, and promoting brand loyalty. I developed and implemented strategies to enhance community interaction and feedback, ensuring that the voice of the community was heard and valued. Additionally, I led negotiations to improve conversion rates, effectively turning community interactions into final clients, which contributed to the overall growth and success of the organization.
- Media assistantStarcom Mediavest GroupFeb 2015 - Apr 2016 (1 year 3 months)- Account: Procter & Gamble With Procter & Gamble I analyzed data from television advertising campaigns to create reports with AGB Nielsen tools.
- Media internOMDOct 2014 - Jan 2015 (4 months)- Analyze and create reports based on Nielsen information to manage new advertising campaigns. Accounts: Heinz, Merck y Johnson & Johnson. Analyze and create reports based on Nielsen insights to manage new ad campaigns. Accounts: Heinz, Merck and Johnson & Johnson.
Education
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- Bachelor of advertisingUniversidad Alejandro de HumboldtJan 2012 - Aug 2015 (3 years 8 months)