Daniel Espinosa Barragán
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Daniel Espinosa Barragán

Daniel Espinosa Barragán  new_releases

About

Detail

Project Manager | Media Buyer
Colombia

Timeline

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Résumé

Jobs verified_user 29% verified
  • Amsive Digital
    Digital Marketing Specialist verified_user Verified experience public Remote experience
    Amsive Digital
    Sep 2023 - Jul 2025 (1 year 11 months)
    • Develop and manage digital campaigns with over $800,000 monthly budget for USA clients using Facebook/Meta ads, Google ads, Bing ads, and Amazon ads. • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch. • Working cross-departmentally to align campaign strategies and goals across the organization. (Slack, Asana, Teams, Outlook) • Providing ongoing actionable insights into campaign performance to relevant stakeholders. • Defining, measuring, and evaluating relevant paid media KPIs using Excel, Google sheets, and PowerBI. • Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media. • Overseeing and managing the overall budget for paid media.
  • Conversión a venta
    Digital Marketing Analyst
    Conversión a venta
    Mar 2021 - May 2022 (1 year 3 months)
    · Managed and optimized digital campaigns with a monthly budget of $15,000 on Facebook ads and Google ads, focusing on lead generation and sales conversion. · Conducted direct optimization efforts for real estate clients to enhance campaign performance. · Implemented and managed process automation through integrations with Zapier. · Oversaw the implementation and management of the Pipedrive CRM system. · Analyzed daily campaign results using Data Studio and presented these results directly to clients. · Managed Google Tag Manager and directly installed it on websites using WordPress. · Utilized Asana as a daily team management tool for task and project coordination.
  • Naita Espinosa
    Media Buyer verified_user Verified experience
    Naita Espinosa
    Feb 2019 - Feb 2021 (2 years 1 month)
    · Managed Facebook ads campaigns with a monthly budget of $5,000, primarily for the e-commerce sector within the retail industry. · Generated detailed reports and conducted in-depth analysis of key metrics. · Demonstrated proficiency in campaign optimization techniques, including split testing and A/B testing, to continually improve performance. · Supervised website management tasks using HTML and CSS for effective customization and maintenance. · Leveraged Google Analytics and AdWords to enhance campaign effectiveness; Google Ads served as the primary tool for executing paid search and display campaigns, enabling targeted keyword bidding and ad creation. Google Analytics was essential for reporting and analysis, providing critical
  • F
    Community Manager public Remote experience
    Freelancer
    Feb 2016 - Feb 2019 (3 years 1 month)
  • Starcom Mediavest Group
    Media assistant
    Starcom Mediavest Group
    Feb 2015 - Apr 2016 (1 year 3 months)
    - Account: Procter & Gamble With Procter & Gamble I analyzed data from television advertising campaigns to create reports with AGB Nielsen tools.
  • OMD
    Media intern
    OMD
    Oct 2014 - Jan 2015 (4 months)
    - Analyze and create reports based on Nielsen information to manage new advertising campaigns. Accounts: Heinz, Merck y Johnson & Johnson. Analyze and create reports based on Nielsen insights to manage new ad campaigns. Accounts: Heinz, Merck and Johnson & Johnson.
Education verified_user 0% verified
  • Universidad Alejandro de Humboldt
    Bachelor of advertising
    Universidad Alejandro de Humboldt
    Jan 2012 - Aug 2015 (3 years 8 months)