Daniel Felipe Cerón Ramírez

Daniel Felipe Cerón Ramírez

About

Detail

| National Merchandising Coordinator at BAT | FMCG | B2B | Business Intelligence | SQL | Tableau | ETL |
Bogota D.C., Colombia

Timeline


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Résumé


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  • B
    National Merchandising Coordinator
    British Amercan Tobacco
    Aug 2023 - Current (1 year 9 months)
    • Coordinate and manage the implementation and visibility of the company's different brands in the various distribution channels nationwide, supervising and coordinating our suppliers' teams for an efficient execution. • Develop and maintain key KPI tracking systems to measure the visibility compliance of the different new product launches, resulting in a substantial increase in the performance of successful launches. • Work closely with the trade marketing team and managers in all regions of the country to ensure the proper execution of merchandising and visibility of the different brands in the points of sale and chain stores. • Negotiate with suppliers to ensure the procurement of parts and materials necessary for the implementation and
  • British American Tobacco
    New Categories Trade Analyst
    British American Tobacco
    Dec 2022 - Jun 2023 (7 months)
    Monitoring VUSE brand performance through key performance indicators (KPIs) in the different distribution channels, creating reports based on data analysis and dashboards providing different views of the brand in a commercial environment. o Financial control and settlement related to agreements and specialized supplier contracts. o Follow-up to the different needs of the VUSE brand, related to incentives, promotions, activations, strategies, and merchandising, for the exhibition of the brand in the distributor channel. o Development of distributors' commercial objectives for the brand, through commercial strategies and analysis. o Data analysis through databases, performing the extraction, cleansing and storage (ETL) process to present insi
  • D
    Data Analyst
    Jan 2022 - Dec 2022 (1 year)
    • Design and implementation of efficient ETL processes for the integration of data from various sources, creating queries to extract the information and manipulate it with SQL. •Development of interactive visualizations and dashboards using leading tools such as Tableau and Power BI to effectively communicate key patterns and trends in data that align with specific stakeholder needs, facilitating informed decision making. • Lead or collaborate on data projects, from requirements gathering to implementation and monitoring.
  • 2
    Customer Service Agent
    24-7 InTouch
    Jun 2021 - Jul 2021 (2 months)
    - Customer service for U.S. apparel company The Children's Place for Canadian and U.S. customers, along with the use of databases, CRM and other digital tools.
Education verified_user 0% verified