Daniela Rodriguez

Digital engagement lead Nordics

PHILIP MORRIS INTERNATIONAL

Jun 2022 - Current (3 years)

Lead the CRM strategies for the Nordic region. ● In-depth analysis and optimization of databases and segmentation. ● Process improvement for CRM monitoring, measurement, and reporting. ● Identification and development of projects and programs to improve communication performance. ● Teamwork with stakeholders and vendors to generate strategies to achieve loyalty and retention targets. ● Communication and collaboration with local and global stakeholders. ● Control and monitoring of budgets and expenses. ● Efficient team management. ABCD award (above and beyond the call of duty) 2022 for optimizing CRM processes and functionalities in the Nordic markets, exceeding 2022 targets.

S

Digital and media head

Samsung Electronics

May 2019 - Jul 2021 (2 years 3 months)

Definition of the digital marketing and media strategy for all product lines. Team structure, budget, and targets of the digital and media team. ● Social media strategy for awareness and loyalty. ● CRM segmentation and personalization strategy for loyalty, acquisition, and retention. ● Content development, SEO optimization, usability, and website updates; for product launches, performance activities, and customer services. ● Strategy for offline and online media campaigns. Channel mix and investment planning. ● E-commerce and performance strategies support. ● Development of Samsung Member loyalty program for Colombia. Local and global activities for ¨Unpacked¨ product launch events. ● Efficient team management. ● Activities and targ

Digital marketing manager

Citi

Dec 2017 - May 2019 (1 year 6 months)

Responsible for the strategy, structure, budget, and targets of the digital marketing area. ● Strategies, budget, and target definition; to improve acquisition performance, loyalty, customer satisfaction, and retention targets. ● Close collaboration with vendors and stakeholders, to develop and implement strategies for social media, SEO, SEM, online media, branding campaigns, ambassadors, and influencers. ● Activities and targets monitoring, measurement, and reporting. ● Efficient team management. ● Agency management and relationship.

Digital sales project manager

DDB Colombia

Apr 2017 - Dec 2017 (9 months)

Project manager for BBVA account, optimizing resources and organizing work groups. ● Content generation and design for website and social media. ● Usability, personalization, and SEO analysis and implementation for public website, transactional platform, and banking app. ● Monitor, measure, and report activities and targets. ● Constant optimization of key performance indicators. Golden Effie Relationship Marketing - BBVA Colombia and DDB Colombia ¨Stop being Uga Uga¨ digitalization campaign.

Digital coordinator

Grupo Aval

Feb 2015 - Apr 2017 (2 years 3 months)

Responsible for creating and developing the digital strategy of Grupo Aval's corporate campaigns. ● Planning and control of digital media investment. ● Mail marketing calendar planning and implementation. ● Social media and website content definition and implementation. ● SEO, influencers, and brand ambassadors' strategies. ● BTL's presence and coverage of sponsored events. ● Launch events and press conferences. ● Creation of legal documents for using and administrating databases, contests, and alliances. Google's best campaign of the year 2015 - Copa América credit campaign. IAB Gold Award Direct Response 2017 - Mortgage loan campaign. IAB Best in Show Award 2017 - Mortgage loan campaign.

D

Digital marketing analyst

DIRECTV Latin America

Nov 2012 - Feb 2015 (2 years 4 months)

Local coordination of regional campaigns, promotions, and communications. ● Content strategies for website, social, and paid media. ● Email marketing planning and implementation. ● Stakeholder management supports customer service, product, programming, loyalty, and legal requests. ● Digital customer service case management, benefits communication, and retention activities. ● Monitor, measure, and report. ● Agency management.

P

SEO Specialist

PAXZU Colombia

Mar 2010 - Oct 2012 (2 years 8 months)

● Website maintenance and optimization. ● Usability analysis and optimization. ● SEO technical implementations. ● Keyword strategy and content development for indexation. ●Social media profiles optimization and maintenance. Clients: Amazon Heliconia – Tourism Bogotá Laser – Health care Bulevar Niza – Retail Cangurus – Ecommerce Doble dos – Fashion Hard body – Health care Intercaster – Ecommerce Mundial de tornillos – Manufacturing Nikolukas – Food Oikos – Real state Thyms – Fashion

Daniela Rodriguez

About

Detail

Contact Daniela regarding:

Timeline

Résumé

Languages:

Daniela's behavioral traits
Daniela's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.