Digital Marketing Manager across education, real estate, and e-commerce. I build acquisition and lifecycle systems that scale efficiently. Recent work includes more than 1,200 leads per quarter at approximately US$22 CPL, with steady cohort growth for high-ticket programs. I manage US$9–11K per month in media across PMAX, LinkedIn, and Meta, tied to CRM and pipeline.
I’ve grown CRM databases from 0 to 7,000 contacts and run email marketing campaigns with 35% open rates and 3–5% CTR. Pipeline discipline reduced leads stalled for over 14 days by about 40% and improved MQL-to-SQL conversion from about 9% to about 15% over two quarters.
On the e-commerce side, I’ve built 100+ Shopify stores for SMB brands that reach US$10K–100K in monthly sales with SEO, paid media, and lifecycle programs. Previously, I launched a 4,300 sq ft CPG plant, opened 100+ B2B retail accounts, and led a 20+ person operation.
Specialties: Digital Marketing Strategy, Demand Generation, Lifecycle Marketing, Email Marketing, HubSpot, Brevo, GA4, Google Ads PMAX, LinkedIn Ads, Meta Ads, Shopify, CRO, Lead Nurturing, Pipeline Management, Reporting and Dashboards