In-House Digital Designer
Stori
Jan 2023 - Current (3 years 6 months)
• Produced high-fidelity 3D renders of credit cards and mobile app across multiple visual styles, used in web, social media, paid media, and large-format OOH campaigns
• Created motion graphics and 3D animations for product launches including Inversión+, Cuenta+, and co-branded card campaigns
• Led AI-assisted paid media creative across Meta, Google, YouTube, and TikTok, growing brand creative's share of Meta ad spend from 20% to 50% in a single quarter
• Directed visual concept for the Llevas la de ganar debit card launch campaign, supporting Stori's goal of growing deposit balances
• Produced social content with top-performing posts reaching 407.8K impressions and 3.5K interactions