Daniela Gaitan

Daniela Gaitan

About

Detail

Product Manager - Brand Manager
Colombia

Contact Daniela regarding: 
work
Full-time jobs
Starting at USD4K/month
Flexible work
Starting at USD25/hour

Timeline


work
Job
folder
Project (professional or personal)

Résumé


Jobs verified_user 34% verified
  • Heel Colombia Ltda.
    PRODUCT MARKETING MANAGER verified_user Verified experience
    Heel Colombia Ltda.
    May 2020 - Jun 2023 (3 years 2 months)
    Key player in developing and executing strategic marketing initiatives to promote brands and products in Colombia and Ecuador; as well as the top two most important digital assets of the company (e-commerce and an e-learning platform DTC). I worked cross functionally with product development, sales, and other teams to ensure successful product launches and ongoing market success Responsibilities: • Market Analysis and Strategy: Conduct thorough market research to identify trends, competitive landscape, and customer needs. Develop B2B and B2C marketing strategies based on market insights. Work closely with product development to align marketing strategies with product features and benefits. • Product Positioning and Messaging: Develop co
  • Laboratorios Biopas
    PRODUCT MARKETING MANAGER
    Laboratorios Biopas
    May 2018 - May 2020 (2 years 1 month)
    BIOPAS LABORATORIOS Key player in developing and executing strategic marketing initiatives to promote brands and products for the line BELLE. Spearheaded commercial strategical operations and sales across Ecuador, Peru, Central America, the Caribbean, Chile, and Colombia. Responsibilities: • Market Analysis and Strategy: Conduct thorough market research to identify trends, competitive landscape, and customer needs. Develop B2B marketing strategies based on market insights. Work closely with product development to align marketing strategies with product features and benefits. • Product Positioning and Messaging: Develop compelling product positioning and messaging for B2B audiences. Create and maintain product collateral, including sal
  • L
    MARKETING TRAINEE
    Laboratorios Biopas SA.
    Mar 2018 - May 2018 (3 months)
    Worked hand by hand with the CMO of Biopas. Diligently tracked the performance and execution of activities across various business units and product management teams, consolidating data to provide an accurate global overview of the company's commercial situation to the marketing director. Proactively supported the marketing manager with strategic guidance, streamlining daily operations and ensuring efficient decision-making processes.
Education verified_user 0% verified
  • Pontificia Universidad Javeriana
    Bachelor's Degree
    Pontificia Universidad Javeriana
  • F
    Master's Degree
    Facultad de Derecho. Universidad de Barcelona
Projects (professional or personal) verified_user 50% verified
  • L
    Launch of new brands in Colombia
    Jan 2021 - Jan 2023 (2 years 1 month)
  • h
    Developement and Launch of digital platforms verified_user Verified experience
    heel Colombia
    May 2020 - May 2023 (3 years 1 month)