Daniela Cadena Velez Coordinadora de Marketing

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MARKETING & SALES COORDINATOR

FAS CPA & Consultants| remotely

Feb 2022 - Current (4 years 4 months)

As a MARKETING & SALES COORDINATOR, I was responsible for driving sales and lead generation across diverse sectors, including US Real Estate, Cannabis, Cryptocurrency, Hedge & Equity Funds, and Offshore investors. I developed and implemented a comprehensive digital marketing plan that aligned with our business objectives, resulting in a 20% and 25% increase in sales revenue over the first two years. I optimized sales and business strategies to achieve our goals, leveraging tools such as ClickUp and Notion for effective project management and team collaboration, which ensured streamlined processes and enhanced productivity. Additionally, I utilized accounting management principles to track and analyze sales performance, contributing to infor

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MARKETING & SALES EXECUTIVE

Heraflor| Quito

Feb 2020 - Dec 2021 (1 year 11 months)

• Developed and implemented a comprehensive digital marketing plan to enhance brand visibility and engagement. • Executed sales and marketing communications strategies, focusing on lead generation for both US and European markets. Additionally, I managed client accounts across different countries, which involved overseeing automation projects throughout the sales funnels to streamline the sales and marketing processes, thereby improving overall efficiency and effectiveness. Furthermore, I utilized design tools such as Canva to create visually appealing social media posts and update product catalogs, ensuring that our targeted social media content resonated with our audience and supported our overall marketing objectives. Created targeted

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MARKET & EXCHANGE ANALYST

Feb 2016 - Aug 2018 (2 years 7 months)

As a Market & Exchange Analyst, I conducted technical analysis of public institute's operational plans, ensuring alignment with organizational objectives. I performed data analysis and generated reports on organizational management and development, providing insights to enhance operational efficiency. Additionally, I engaged in market research and planning to effectively position EPS's cooperatives within local commercialization channels. My data analysis efforts were focused on developing strategies aimed at achieving organizational goals. Furthermore, I leveraged my experience in digital marketing management to develop and execute a comprehensive marketing plan for EPS and its cooperatives, promoting their products and services while prov

ENGLISH TEACHER

USFQ

Mar 2015 - Jan 2016 (11 months)

Managed and taught 120 university students in intermediate and advanced level courses.

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MARKETING MANAGER

Florana Farms S.A

Jan 2014 - Jan 2015 (1 year 1 month)

• Responsible for developing and tracing of branding strategies oriented to clients and sales channels to meet sales objectives. • New product development and market research based on market needs and trends. • Management of Corporate image and its strategic positioning.

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UNIVERSITY PROFESSOR

Universidad ESPAM MFL"

Jul 2013 - Jan 2014 (7 months)

As a University Professor, I was responsible for delivering high-quality education in communication, marketing, international business, and English courses to diverse groups of over 25 students. I fostered an engaging learning environment that encouraged student participation and critical thinking. Additionally, my experience in team management was reflected in my ability to coordinate group projects and facilitate collaborative learning among students, enhancing their educational experience and preparing them for real-world challenges.

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JUNIOR MARKETING EXECUTIVE

Construiblec| Quito

Mar 2013 - Feb 2014 (1 year)

• Conducted market research focused on the construction and real estate sector, utilizing insights to inform strategic marketing planning. • Performed market analysis of qualitative and quantitative information, leading to the development of effective marketing strategies. • Led the marketing and sales team in executing comprehensive market research, which facilitated the creation of targeted marketing plans and effective sales strategies based on data analysis and market insights.

Daniela Cadena Velez

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Daniela Cadena Velez