Daniela Álvarez Pomares

Daniela Álvarez Pomares

About

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Communications | Social Media | Content Creator | Digital Marketing | AI Content | Brand Developer | Master in Marketing and Commercial Management
Departamento de Bolívar, Colombia

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Résumé


Jobs verified_user 0% verified
  • VIDA Select
    Social Media Manager
    VIDA Select
    Apr 2025 - Aug 2025 (5 months)
    - Planned, researched, and developed social media strategies for platforms including Instagram, LinkedIn, YouTube, X, and Facebook to align with the company’s new objectives. - Contributed to the rebranding process by supporting the redesign and restructuring of the company’s website and branding assets. - Redesigned and optimized platforms used for client relationship management, improving communication and engagement. - Collaborated on the development of campaigns with influencers, freelancers, and UGC creators to expand brand reach and strengthen community engagement.
  • A
    Content and Community Manager
    Ari AI Dating Coach
    Jan 2025 - Apr 2025 (4 months)
    - Responsible for content creation, publishing, and quality control, ensuring alignment with trends and objectives. -Managed community interactions through strategic responses. -Monitored key metrics and analyzed data to optimize content performance and audience engagement.
  • Lean Solutions Group
    Logistics Coordinator
    Lean Solutions Group
    May 2022 - Jan 2025 (2 years 9 months)
    - Responsible for finding, recruiting, and hiring candidates for a variety of driving-related positions. - Effectively communicated with applicants and potential employees to build trust and successfully encourage them to accept job offers. - Familiar with KPIs (Key Performance Indicators) as I utilized them during my time at Lean Solutions Group to measure performance according to client requirements, translating our workflow and performance into quantifiable metrics. - Contributed to various campaigns that involved creating business content for the company, enhancing our outreach and engagement strategies.
  • E
    Social Media Host / Journalist
    El Parche Cultural
    Oct 2021 - Jan 2022 (4 months)
    Host of the digital program "Viernes Parchados", a space dedicated to culture and the discovery of artists in the city of Cartagena.
  • E
    Social Media Host / Journalist
    El Parche Cultural
    Oct 2021 - Jan 2022 (4 months)
    Host of the digital program "Viernes Parchados", a space dedicated to culture and the discovery of artists in the city of Cartagena.
  • I
    Marketing and Sales Lead
    Interbrand SAS
    Jan 2021 - Apr 2022 (1 year 4 months)
    Responsible for the market area, social networks, content creation, customer relations, and development and creation of the company's products.
  • Caracol Radio
    Journalist Intern
    Caracol Radio
    Feb 2020 - Jul 2020 (6 months)
    Intern in ​​communications and journalism at the Caracol Radio radio station. Among my duties, the writing and editing of news for the website, management of social networks, and live news broadcasting stood out.
Education verified_user 0% verified
  • EUDE Business School
    Magister, Marketing y Dirección Comercial
    EUDE Business School
    Jul 2024 - Oct 2025 (1 year 4 months)
  • Pontificia Universidad Javeriana
    Diploma of Education, Digital and Analytics Marketing
    Pontificia Universidad Javeriana
    Jun 2023 - Sep 2023 (4 months)
  • Universidad Tecnológica de Bolívar
    Bachelor's degree, Communication and Media Studies
    Universidad Tecnológica de Bolívar
    Feb 2016 - Apr 2021 (5 years 3 months)