Business Intelligence Analyst
CleanAce Drycleaners & Launderers
Dec 2022 - Jul 2023 (8 months)
Conducted in-depth analysis of sales, customer demographics, and market trends using SQL and Excel, resulting in targeted marketing strategies that boosted customer retention by 40%. Collaborated with customer service to develop data-driven strategies addressing key customer pain points, which improved customer satisfaction scores by 35% Built Power BI dashboards and reports to deliver actionable insights on customer behaviour, enabling targeted initiatives that enhanced user engagement. Executed ETL processes using SQL, ensuring database accuracy and up-to-date information, which reduced reporting errors by 27%