Director of Market Research
The Estée Lauder Companies Inc
Jan 2018 - Dec 2022 (5 years)
Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and formulate product planning strategies;
