C

Christopher Souther

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Georgia, United States

Contact Christopher regarding: 
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Full-time jobs
Starting at USD145k/year
Flexible work
Starting at USD80/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • ABB
    North America Marketing Communications Lead
    ABB
    Apr 2024 - Feb 2025 (11 months)
    Led U.S. marketing communications for a $1B business unit spanning electrical components, Smart Home, electrical safety devices, and energy management tools. Developed messaging, campaigns, thought leadership, and content across digital, sales, and channel touchpoints to support complex, technical solutions. • Revamped the product launch process to prioritize messaging development and tiered content creation; partnered with product and engineering teams to translate complex specs into audience-focused value props. • Created a library of persona-based collateral, including solution briefs, web copy, videos, and interactive tools. • Created a strategic plan to redesign the U.S. ELDS Wordpress-based website, improving UX, restructuring product
  • E
    Director, Marketing & Communications
    Epoch Concepts
    Feb 2021 - Sep 2022 (1 year 8 months)
    Established the marketing function for a value-added reseller serving public sector agencies and defense contractors. • Launched the company’s first integrated marketing and communications strategy across web, social, content, events and field marketing, and partner and channel co-marketing. • Developed integrated messaging, content, and campaigns to support infrastructure, SaaS, and service offerings. • Implemented HubSpot CRM to manage campaigns, improve lead scoring, and streamline handoff to Sales; used builtin reporting to enhance pipeline visibility and performance tracking. • Directed SEO and web content strategy; implemented paid and organic campaigns to grow awareness and lead capture.
  • OutSystems
    Senior Manager, Global Content & Campaigns
    OutSystems
    Jan 2018 - Aug 2020 (2 years 8 months)
    Owned campaign content strategy for the global demand gen team at a fast-scaling application development platform. • Built content programs and campaign assets that drove a 66% increase in event attendance and 36% MQL contribution to lead gen activities. • Optimized SEO and blog strategy, publishing dozens of technical and thought leadership posts for increased organic traffic while aligning messaging to buyer journeys and product use cases. • Developed templates and processes for campaign briefs, content calendars, and performance reporting. • Identified an emerging target segment and led the creation of net-new messaging, content, and campaign programs, expanding reach and helping reposition the platform for non-traditional buyers.
  • M
    Director of Content
    Money2020
    Jan 2015 - Jan 2018 (3 years 1 month)
    Directed content strategy and attendee experience for the world’s largest FinTech event (600+ C-level speakers annually), delivering programming for startups, investors, banks, and global payment providers. Served on a global leadership team and helped build conference track themes and topics, managed all aspects of speaker recruitment, and launched new audience programs. • Created positioning and marketing materials for all tracks, including FinTech, cross-border payments, mobile banking, innovation in payments, crypto, InsurTech, blockchains, and identity. • Ideated, built, and scaled the flagship “Startup Pitch” event, increasing startup and investor participation by 3x over three years. Managed the world’s largest FinTech Hackathon, ma
  • Verifone
    Global Marketing Communications Program Manager
    Verifone
    Jan 2011 - Jan 2015 (4 years 1 month)
    Promoted from Product Marketing Manager to modernize the brand and build a global marketing communications function. Managed employees and vendors across analyst relations, content, events, PR, and social media. • Launched, ran, and then managed the Global Marcoms team covering Analyst Relations, Media Relations, Events & Awards, Social Media, and Content Marketing. • Developed and scaled global messaging framework for verticals and regions. • Created a WordPress-powered content hub, blog program, and SEO strategy. • Produced 100+ content assets annually and aligned content to sales, channel, and regional campaigns.
  • IBM
    Product Marketing Content & Community Manager
    IBM
    Jan 2008 - Jan 2011 (3 years 1 month)
    Supported global product marketing and community relations for IBM Security after Internet Security Systems’ acquisition. • Promoted from PR Manager to lead product marketing content for IBM’s security portfolio, including SaaS, threat intelligence (X-Force), and enterprise security appliances. • Crafted go-to-market messaging and launch content for multiple product lines; delivered 100+ marketing assets including datasheets, case studies, FAQs, landing pages, and white papers supporting global field sales. • Directed demand generation; managed monthly global newsletter (15K+ subscribers), established IBM Security on social media through LinkedIn groups and on Twitter; developed competitive positioning, and helped formalize IBM’s first
  • IBM
    Product Marketing Content & Community Manager
    IBM
    Jan 2008 - Jan 2011 (3 years 1 month)
    Supported global product marketing and community relations for IBM Security after Internet Security Systems’ acquisition. • Promoted from PR Manager to lead product marketing content for IBM’s security portfolio, including SaaS, threat intelligence (X-Force), and enterprise security appliances. • Crafted go-to-market messaging and launch content for multiple product lines; delivered 100+ marketing assets including datasheets, case studies, FAQs, landing pages, and white papers supporting global field sales. • Directed demand generation; managed monthly global newsletter (15K+ subscribers), established IBM Security on social media through LinkedIn groups and on Twitter; developed competitive positioning, and helped formalize IBM’s first
Education verified_user 0% verified
  • Kennesaw State University
    B.S. Communication
    Kennesaw State University
    Aug 2002 - Dec 2004 (2 years 5 months)
    Summa cum laude honors