Christian Fernando Bonner Barbosa

Christian Fernando Bonner Barbosa  new_releases

About

Detail

Marketing Digital
Guadalajara, Jalisco, Mexico

Contact Christian regarding: 

work
Full-time jobs
Starting at MXN70K/month ~USD3.64K/month
Flexible work
Starting at MXN750/hour ~USD39/hour
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 8% verified
  • R
    CMO
    Rivium
    Jun 2023 - Current (2 years 1 month)
    • Potenciar los resultados de sus plataformas digitales a travĂ©s de canales pagados y orgĂ¡nicos. • Medir el recorrido y la experiencia del usuario (UX) para reducir puntos de fricciĂ³n y convertir mĂ¡s visitantes en clientes potenciales o clientes. • Obtener data a travĂ©s de los canales digitales para la generaciĂ³n de insights que permitan tomar mejores decisiones. • Estrategias de crecimiento de negocio. • ComunicaciĂ³n con los usuarios a travĂ©s de customer.io (SMS, Email, Push Notifications y mensajes in-App) para mejorar su experiencia con el uso de la AplicaciĂ³n de Rivium.
  • INTELA Servicios Corporativos
    Digital Marketing Manager
    INTELA Servicios Corporativos
    Jul 2022 - May 2023 (11 months)
    • Coordination, planning and generation of digital media strategies for Intela Mexico and the business units of 4ĂœR People, Intela Staffing, Altium & Nomada, through Web, SEO, SEM and SMO for lead generation. • Conducting benchmarks and tests of SaaS platforms to reduce operation times and automate tasks and KPI dashboards. • Achievements: Development and implementation of a Lead Prospecting Methodology in Digital Media and Lead Management. Development of the digital ecosystem for each business unit, from the website to social media. The landing page conversion rate was increased 2X in 3 months.
  • T
    Chief Commercial Officer (eCommerce)
    Todo.Cheap
    Nov 2021 - May 2022 (7 months)
    - Definition of the company's commercial strategy in collaboration with the General Management. • Coordination, planning and generation of ecommerce strategies for websites and marketplaces such as Amazon, Mercado Libre, Linio, Elektra, Walmart, Bodega Aurrera, Sears, Claro Shop, Coppel and Liverpool. • Establish the objectives, supervision and administration of sales, as well as the management of the commercial budget. • Participate in high-level business negotiations in close collaboration with the sales team and category managers. • Lead and supervise the commercial area, operations and marketing.
  • U
    Head Of Digital Marketing
    UNIFIN FINANCIERA
    Jul 2020 - Nov 2021 (1 year 5 months)
    - Analysis, measurement of the customer experience and touchpoints of the leads in conjunction with the call center, CRM and commercial area to improve quality. • Coordination, planning and generation of strategies in digital media for UNIFIN & Uniclick (Web, SEO, SEM and SMO) to attract leads (B2B). • Optimization of UX/UI of customer journey, website performance and communication to increase conversion rate using A / B testing. • Implementation of MarTech for the interconnection of platforms such as Google and Facebook for sending leads to the CRM and automated email marketing campaigns. • Operations, creation and development of the digital team & Digital budget management. • Development of KPI's and OKR's dashboards for data-driven d
  • S
    Digital Marketing Manager verified_user Verified experience
    Sodimac México
    Apr 2019 - Jun 2020 (1 year 3 months)
    - Analysis and implementation of keywords for categories for SEO/SEM optimization. • Coordination, planning and generation of strategies in digital media (Web, SEO, SEM and SMO) for e-commerce sales, floor traffic and telephone calls (B2B & B2C) • Coordinate UX / UI optimization of CLP, PLP and PDP. • Performance analysis of own website and competitor benchmark to find areas of opportunity and define the website improvement work plan. • Coordination of performance and design agencies to achieve business objectives. • ROAS increase of 40% through the identification of media with better performance using own dashboards and 93% growth in impressions and CTR in SEO. • Development of cross selling campaigns to increase the average purchase
  • Fiat Chrysler Automobiles
    Digital Marketing Manager
    Fiat Chrysler Automobiles
    Nov 2015 - Apr 2019 (3 years 6 months)
    - Coordination of performance and design agencies to achieve business objectives. - Connection of the brand CRM with the CRM of the distributors to send leads to the sales teams for lead nurturing. • Project Manager of the websites and landing pages of FCA Mexico: Alfa Romeo, Chrysler, Dodge, Jeep, Ram, Fiat and Mitsubishi Motors to get leads (100% renovation of sites). • Coordination of the development of content for products (vehicles) according to the launch plan for brand and dealer web pages. • Performance analysis of own website and competitor benchmark to find areas of opportunity and define the website improvement work plan. • Analysis and improvement of the customer journey to obtain qualified leads. • Digital budget management
  • Universidad Del Valle de Atemajac
    President of the Programming Academy
    Universidad Del Valle de Atemajac
    Jan 2015 - Oct 2015 (10 months)
    - Honorary position in the Faculty of Engineering of the Universidad del Valle de Atemajac.
  • F
    Web Director and New Digital Technologies
    Ferall ComunicaciĂ³n
    Jan 2009 - Nov 2015 (6 years 11 months)
    - Development of proposals according to customer needs for the launch of new brands and products through online sales platforms with shopify or connections through PayPal for online payment. • Coordination, planning and generation of strategies in digital media (Web, SEO, SEM and SMO) for branding and capturing leads for clients of the advertising agency. • Administration of campaigns on Google and Facebook for awareness and performance of the agency's client accounts (B2C). • Digital budget management & operations. • 90% reduction in development time with a self-developed CMS.
  • Innevo
    Full Stack Developer
    Innevo
    Jan 2008 - Jan 2009 (1 year 1 month)
    - UC development in a time less than the average. Average = 1.85 hrs / cu with a standard deviation = 1.19384 • Frontend and backend development of a web application in Visual Studio 2008 in ASP with C # and MS SQL Server 2008, based on CMMi Level 3, N Tier, Ajax methodologies and versioning control through MS Team Foundation Server 2008.
  • I
    Web Development Manager
    Indatcom
    Jan 2007 - Jan 2008 (1 year 1 month)
    - Pioneers in implementing Web 2.0 technologies of growing creation, Amazon Cloud services and API's of social networks and music industry in Mexico. • Coordination, planning and generation of the work team for the development of a social network for music lovers for the TV Azteca company called "TribuFM". LAMP, Adobe Spry, Flex Framework, Amazon EC2 and Amazon S3 technologies were used.
  • IBM
    Full Stack Developer
    IBM
    Aug 2006 - Jan 2007 (6 months)
    - Implement the first assembly project management system and clustering solutions for the Customer Solution Center. • Frontend and backend development of a project management system for team assembly and clustering solutions. The system was developed with the following technologies: Linux Open Suse, PHP 5 (OOP), Javascript, HTML 4, CSS 2 and MySQL 5.
  • Universidad Del Valle de Atemajac
    Teacher
    Universidad Del Valle de Atemajac
    Jan 2005 - Nov 2015 (10 years 11 months)
    - Development of a web site of administrable type for tourism in the municipality of Jocotepec. Teacher of Degrees of the Faculty of Engineering: * Programming web pages for Internet and intranet. * Electronic Business. * Topics of Actuality in Software Engineering. * Object-Oriented Software Development * Visual and Events Programming Participation in the updating of the study program of Computer Systems Engineering. Creation and design of the diploma "Good Practices of Programming and Positioning of Web Pages" Thesis Advisor: * Website for the digital creative city of the city of Guadalajara Jalisco. * Development of gymsoft software for the administration of gyms in the Metropolitan Zone of Jalisco. * Security level detection sys
  • Universidad Del Valle de Atemajac
    Full Stack Developer
    Universidad Del Valle de Atemajac
    Apr 2003 - Jul 2006 (3 years 4 months)
    - Development of the first portals for Students, Teachers and Teacher Evaluation (LAMP). - Migration to Sharepoint 2003 of the Student, Teacher and Assessment portals. • Frontend development, backend and maintenance of institutional web pages, such as: Students, Teachers and Teacher Evaluation. The development technologies used were: Linux, Apache, PHP and Informix and Windows Server 2003, ASP .Net 2003 (C #), IIS and Informix.
Education verified_user 0% verified
  • Universidad Del Valle de Atemajac
    Master's in Computing, Information Technology
    Universidad Del Valle de Atemajac
    Jan 2002 - Jan 2004 (2 years 1 month)
  • Universidad Del Valle de Atemajac
    Computer Engineering, Computer Technology/Computer Systems Technology
    Universidad Del Valle de Atemajac
    Jan 1998 - Jan 2002 (4 years 1 month)