I am a passionate Full Stack Marketer and Web Developer with over 15 years of experience in planning, developing, and implementing comprehensive digital strategies. I specialize in helping businesses maximize the potential of their digital platforms through organic and paid channels by creating data-driven strategies and making business decisions based on accurate information.
My approach focuses on measuring and optimizing user experience, with the goal of reducing friction points and increasing the conversion rate of visitors into leads or customers. I understand that many companies face difficulties in developing and integrating successful marketing and sales projects due to a lack of knowledge about the digital ecosystem. That’s why I am committed to being the bridge between the commercial, marketing, and information technology areas, eliminating friction points and achieving results in digital campaigns more efficiently.
Throughout my career, I have worked on ecommerce projects, both on websites and marketplaces such as Amazon and Mercado Libre. I have managed budgets of over $3M MXN per month and collaborated in measuring, optimizing, and automating digital campaigns to improve customer experience.
In addition, I have experience in developing projects from idea to launch, using agile methodologies and focusing on data-driven results. I have also led and developed work teams (Web Development & Digital Marketing) focused on achieving business goals.
My multidisciplinary background in Digital Marketing, Software Development, User Experience, and Data Analysis makes me a key professional in helping businesses effectively reach their digital goals. If you want to work with a passionate expert committed to success.
I have some certifications such as:
* Google Analytics Individual Qualification
* Google Mobile Sites
* Google Digital Advertising Sales
* Bing Ads and Google Ads (Search, display, video, shopping and measurement)
* Hubspot Inbound Certified
* SEMRush SEO Fundamentals Exam
* eMarketing Institute SEO Certification
* eMarketing Institute Email Marketing Certification
* Scrum Foundation Professional Certificate (SFPC)