Paid Media Specialist verified_user
Verified experience
Socialander Digital Agency
Oct 2024 - Mar 2025 (6 months)
In my role as a Paid Media Specialist, I managed a monthly budget to optimize paid media campaigns across Meta, Google, X (Twitter), Snapchat, TikTok, LinkedIn, and Programmatic, ensuring alignment with clients' business objectives. I utilized my expertise in campaign optimization and audience targeting to drive performance marketing initiatives, leveraging platforms such as Meta Ads Manager, Google Ads, and TikTok Ads. Additionally, I applied data analysis techniques to monitor campaign performance and implement A/B testing strategies, which significantly improved conversion rates. While my primary focus was on digital advertising, I also gained experience in construction marketing by managing client accounts in the real estate and constru