Carlos Arturo Echeverri Pérez

Integral manager, leader in creating, restructuring, and developing business units, with administrative, financial, operational, and commercial emphasis, managing marketing strategies, digital marketing, exports, and imports, defining operational and administrative processes, with extensive knowledge in the different marketing channels for companies in both B2B and B2C. Able to lead teams and use technological tools that facilitate timely decision making. I have complemented my career with a focus in high impact projects, improving the quality of life of people and communities, influencing transformations that adapt to the changes that consumers require today, support for farmers and entrepreneurs, with a higher purpose of adding value to society and the planet, responding to the expectations of stakeholders. I consider myself a global citizen, innovative, with extensive knowledge and experience that allow me to bring fresh ideas to companies in different business sectors. Board of Directors Member