Casey DiNicola

I am a seasoned digital marketing professional with a strong focus on B2B brand marketing, digital media strategy, and paid media. Over the years, I've played a pivotal role in enhancing the online presence and lead generation capabilities of tech companies serving diverse industries, including SaaS, SLED, healthcare, finance, legal, and beyond. During my agency tenure at Presh Marketing, I collaborated closely with Tech Data Corporation, where I successfully developed and executed paid media campaigns for manufacturing partners such as IBM, Microsoft, HP, SAP, Dell, and more. I managed paid media engagements not only for Tech Data and its partners but also for 30+ IT MSPs and VARs, part of our extensive client portfolio. In addition to these responsibilities, I handled all client organic social media management and content creation. My journey also led me to the cannabis tech industry, where I took on the role of Marketing Manager at Leaf Trade, the second-largest B2B wholesale cannabis marketplace, with over $1.5 billion in orders placed for FY21. In this highly regulated sector, I successfully spearheaded brand marketing strategy and execution. In addition to these experiences, I've made significant contributions at Conga (formerly Apttus), where I've achieved remarkable results in global demand generation engagements I have led, including generating over $1.2 million in pipeline for Conga's B2B SaaS products in FY23. I've also led media buying and executed campaigns, influencing over $8 million in Salesforce AppExchange partner marketing. My accomplishments include establishing a peer review program, which led to a 400% increase in published reviews, and providing crucial support to various teams with customer intent data. Furthermore, I developed an ROI-focused reporting structure for all digital channels under my purview at Conga, ensuring scalable efficiency across each channel. My experience in startup and scale-up environments has honed my ability to adapt, pivot quickly, and shoulder substantial responsibilities with minimal resources. I thrive in less structured, fast-paced settings, making me agile, accountable, and well-suited for dynamic workspaces. I am passionate about strategic, data driven marketing; let's connect and explore how my expertise can drive your organization's growth and success.