Carol Santana
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Carol Santana

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Merida, Yucatan, Mexico

Contact Carol regarding: 

work
Full-time jobs
Starting at USD3K/month
Flexible work
Starting at USD30/hour
groups
Networking

Timeline

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Résumé

Jobs verified_user 0% verified
  • S
    Automation Senior Especialist
    Seguros Confie
    Dec 2023 - Current (1 year 7 months)
    Development, execution and tracking of email marketing campaigns on CRMs like Zoho and HubSpot. KPI's Tracking and optimization.
  • G
    Senior inbound marketing consultor
    GrowX Agency
    Jan 2023 - Nov 2023 (11 months)
    Lead of the marketing team: bridge between the agency and the client. Design and execution of inbound marketing strategies as content marketing, marketing automation, lead generation, etc. Development, execution and tracking of email marketing campaigns on HubSpot. KPI's Tracking and optimization.
  • N
    Inbound marketing and marketing automation specialist
    Nexycon Marketing Orquestado
    May 2021 - Feb 2023 (1 year 10 months)
    Development and execution of social selling campaigns on LinkedIn Content Marketing execution: content calendar, content writing, SEO optimization, lead magnets. CRM management for clients: HubSpot and SharpSpring. Marketing automation: landing pages and workflows, email marketing campaigns, etc. Ecommerce management (woocommerce)
  • N
    Digital Marketing Manager
    Nuda Est
    Jan 2021 - Sep 2021 (9 months)
    Lead of the marketing team. Working closely with the SEO, PPC and Inbound Marketing Agencies. Design, execution and tracking of the digital marketing strategy. Working with inbound marketing, marketing automation and content marketing. Development of email marketing campaigns on HubSpot Ecommerce management (Shopify)
  • U
    Digital Strategist
    UIBI
    Jan 2020 - Sep 2020 (9 months)
    Design and execution of inbound and content marketing campaings. Lead generation campains with HubSpot, MailChimp and Sendinblue Social media content creation Landing pages design
  • ALOHA CG
    Content director & Inbound Marketing Specialist
    ALOHA CG
    Jan 2017 - Jan 2020 (3 years 1 month)
    Development and execution of inbound marketing and marketing automation campaings Content development with SEO strategies. Keyword research SEO optimization. Design and execution of multimedia content as podcast and social media posts. Marketing automation using SharpSpring and HubSpot: email marketing campaings, onboarding with clients, buyer personas, buyer journey, funnels, landing page creation, lead generation, etc. Development and management of the content team.
Education verified_user 0% verified
  • l
    Lic. Comunicación Social por
    la Universidad Autónoma de Yucatán UADY
    Aug 2011 - Jan 2016 (4 years 6 months)
  • C
    Marketing Automation Certified - Silver Partner
    Constant Contact Lead Gen & CRM
  • HubSpot
    Advanced English Inbound Marketing Certification
    HubSpot
Projects verified_user 100% verified
  • S
    Somos Violetas verified_user Verified experience
    Sep 2015 - May 2024 (8 years 9 months)
    Somos Violetas started as a feminist web magazine that evolved to a social media outlet with a podcast with the goal of talking about gender issues with pop culture references. This project led me to collaborate with brands such as Uber Mexico and Editorial Planeta. Some of the abilities I gained as a marketer during this project were: Graphic design, email marketing, web design, copywriting, social media management, content creation, audio edition, etc.