Caroline Underwood Head of Marketing / Creative

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Owner | Marketing Consulting + Creative Direction

Apr 2023 - Current (3 years 2 months)

As the Owner of a Graphic Design and Marketing Agency, my main responsibilities include developing and executing effective branding and marketing strategies for clients. I oversaw all aspects of the business, including client management, project management, financial management, and asset management. Specific duties included: • Collaborating with clients to understand their business objectives and develop creative solutions to achieve them • Leading teams of in-house designers and marketers to develop and execute branding and marketing strategies across various channels, including print, digital, and social media • Managing projects from inception to completion, ensuring they were delivered on time, within budget, and to the highest qu

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Senior Graphic Designer

School Time & Athletic Silk

Jul 2022 - Apr 2023 (10 months)

As the Lead Designer entrusted with the responsibility of branding and personalizing a diverse range of apparel and promotional merchandise, I successfully collaborated with a number of clients ranging from small enterprises, and corporate giants to prestigious educational institutions. My duties included managing approvals for every order and submitting art for licensing on specific projects, thus ensuring stringent compliance with intellectual property rights. Specific duties included: • Creating and editing graphics, logos, and typography using design software such as Adobe Creative Suite • Designing and producing apparel, signs, banners, decals, and other promotional materials • Collaborating with the sales team and clients to unde

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Marketing Director

BAYOU BRACES & DENTISTRY

Mar 2022 - Jul 2022 (5 months)

As the Marketing Director, my primary focus was on lead generation and campaign management, including social media, event planning, charitable contributions, and promotional products, that effectively conveyed the vision and mission of the practice. • Market research and customer behavior analysis to map and optimize the customer journey • Design and implement successful marketing campaigns • Set up tracking and reporting systems for online marketing initiatives Track progress with Executive Team • Identify and analyze competitors to create benchmark data and identify opportunities within the market • In charge of the design department which was responsible for producing digital content and promotional materials • Produce and manage

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Graphic Designer

Senda Digital Assets

Jan 2022

As a Graphic Designer, I specialize in creating visually stunning and effective designs for businesses across various industries. For this job I was responsible for re-working their existing logo and creating assets for print, web, and various other platforms and distribution methods. I work closely with clients to understand their needs and vision, and I am able to translate their ideas into creative and impactful designs. I have experience collaborating with marketing and branding teams, and I understand the importance of creating designs that align with a brand's values and mission. My attention to detail, creative problem-solving skills, and ability to work efficiently make me a valuable asset to any design project. I am committed t

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Graphic Designer + Marketing

Absolutely Embroidery & More

Sep 2021 - Feb 2022 (6 months)

As the Lead Graphic Designer, my primary focus was on designing and creating visually stunning branding and personalized items, including signs, banners, promotional products, and apparel, that effectively conveyed specific branding and messages. I worked closely with clients to understand their needs and preferences, translating their vision into compelling designs that reflected their unique brand identity. Specific duties included: • Creating and editing graphics, logos, and typography using design software such as Adobe Creative Suite • Designing and producing apparel, signs, banners, decals, and other promotional materials • Collaborating with the sales team and clients to understand project requirements and provide design recomme

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Search Engine Optimization Consultant

College Pulse

Jul 2021 - Sep 2021 (3 months)

I created search engine optimization strategies for the company's website. I conducted extensive keyword research and analysis to identify the most effective keywords and phrases to target. Based on my research, I created customized SEO strategies that included optimizing website content, improving website structure and user experience, and building high-quality backlinks. I also provided regular reports on website traffic, search engine rankings, and conversion rates to the client. In addition to my technical SEO skills, I was able to effectively communicate and understand their unique needs and goals. This allowed me to tailor my strategies to their specific requirements and deliver measurable results. As a result of my efforts, the c

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Branding Consultant

Magellan Learning Solutions

Jan 2021 - Feb 2021 (2 months)

As a Logo Designer, I specialize in creating impactful and memorable visual identities for brands. I am proficient in using design software such as Adobe Illustrator and Photoshop and have experience working with clients of all sizes. My creative process involves research, analysis, and iteration to create unique and recognizable logos that effectively communicate a brand's values and mission. I am passionate about design and committed to delivering high-quality work on time and on budget.

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Owner | Marketing Consulting + Creative Direction

Mar 2019 - Current (7 years 3 months)

As the Owner of a Graphic Design and Marketing Agency, my main responsibilities include developing and executing effective branding and marketing strategies for clients. I oversaw all aspects of the business, including client management, project management, financial management, and asset management. Specific duties included: • Collaborating with clients to understand their business objectives and develop creative solutions to achieve them • Leading teams of in-house designers and marketers to develop and execute branding and marketing strategies across various channels, including print, digital, and social media • Managing projects from inception to completion, ensuring they were delivered on time, within budget, and to the highest qu

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Marketing Director

Hubbell Dermatology

Nov 2016 - Mar 2019 (2 years 5 months)

As the Marketing Director, my primary goal was lead generation and omnichannel campaign management, including social media, event planning, project management, and campaign development, that effectively conveyed the vision and mission of the practice. • Market research and customer behavior analysis to map and optimize the customer journey • Design and implement successful marketing campaigns, many still in use today • Set up tracking and reporting systems for online marketing initiatives • Track progress with Executive Team • Identify and analyze competitors to create benchmark data and identify opportunities within the market • In charge of the design department which was responsible for producing digital content and promotional ma

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Graphic Designer

Print

Oct 2013 - Nov 2016 (3 years 2 months)

As a Graphic Designer, my main responsibilities included designing and creating visual concepts for various signs and banners. I collaborated with clients to understand their needs and preferences, and translated their ideas into compelling designs that effectively conveyed their message. Specific duties included: • Creating and editing graphics, logos, and typography using design software such as Adobe Creative Suite • Designing and producing signs, banners, decals, and other materials • Collaborating with the retail team and clients to understand project requirements and provide design recommendations • Managing multiple projects simultaneously, prioritizing workload, and meeting tight deadlines • Ensuring that all designs and fin

Caroline Underwood

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