Carolina Moreno Estratega Digital

Digital Marketing Manager

Panamerican Business School

Sep 2023 - Aug 2024 (1 year)

• Led digital marketing strategies that increased brand visibility by 50% and improved social media engagement by 35%. • Implemented digital campaigns that resulted in a 20% increase in conversions. • Organized key events such as artificial intelligence summits and strategic workshops to strengthen institutional positioning. • Established strategic alliances in Central America, expanding the institution's influence in the region.

Digital Marketing Consultant

Singular

Mar 2015 - Aug 2016 (1 year 6 months)

• Designed customized digital marketing strategies for clients across various industries. • Optimized digital advertising campaigns, achieving a 25% increase in client ROI. • Conducted advanced performance metrics analysis to refine digital strategies.

B

Strategic Digital Marketing Consultant

BläckFisk Digital Marketing

Sep 2011 - Current (15 years)

• Designed digital advertising campaigns that increased conversions by 45% through personalized content marketing strategies. • Implemented advanced SEO and SEM techniques that improved web positioning by 70%. • Developed social responsibility projects focused on sustainability and recycling, strengthening brand reputation. • Advised over 50 companies on digital strategies to optimize online presence and profitability.

I

Digital Marketing Project Manager

Inteligencia Digital

Oct 2010 - Aug 2011 (11 months)

• Implemented social media campaigns that increased engagement by 60%. • Designed content strategies that drove a 40% increase in web traffic. • Coordinated market research to enhance advertising messaging and branding.

Senior Community Manager

el taier DDBº

Jan 2009 - Sep 2010 (1 year 9 months)

• Led social media strategy implementation, increasing followers by 60%. • Designed content plans aligned with commercial objectives.

I

Public Relations and Social Communication

IGSS - Instituto Guatemalteco de Seguridad Social

Jan 2006 - Jan 2008 (2 years 1 month)

• Drafted press releases and strategic communications. • Organized meetings with media representatives and key stakeholders. • Conducted daily press monitoring and developed situational analyses.

Carolina Moreno

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