Carolina Mendoza Pérez

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BUSINESS MANAGER

LDM Group SA.

Oct 2023 - Apr 2024 (7 months)

Dermocosmetic / Healthcare Brand Project BUSINESS MANAGER Responsibilities: • Worked together with the leaders of each area to design processes aimed at achieving efficiency, profitability and quality in deliveries. • Managed performance strategies, branding, AWON, email marketing, Customer Relationship Management (CRM), seo/sem/sea & Influencer marketing for all Latin American countries within the scope of work. Achievements: • Increased organic traffic to the online sites by 8% overall LATAM Q1 2024. • +95% average response rate on all social media profiles.

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DIGITAL & E-COMMERCE MANAGER

Top Brands International

Jul 2021 - Jun 2022 (1 year)

Retail & Luxury Brands Fulltime DIGITAL & E-COMMERCE MANAGER Responsibilities: • Develop marketing strategies to increase product positioning in each of the business categories. • Manage E-mail Marketing and SEO campaigns to increase user database and improve brand recognition. • Oversee new product launches with brands such as Dior and Paco Rabanne. Achievements: • Increased organic traffic to the online store by 48% through optimization and implementation of PR & link-building campaigns. • Achieved a 32% retention and repurchase of the inactive user base through E-mail marketing & Retargeting.

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DIGITAL & E-COMMERCE MANAGER

Grupo Raphael

Jul 2020 - Jun 2021 (1 year)

Retail Fulltime DIGITAL & E-COMMERCE MANAGER Responsibilities: • Design and implement the first E-commerce site for the supermarket (El Fuerte) and retail (Almacenes La Onda). • Lead a team of 14 people (coordinators, pickers & drivers) establishing processes and continuous training. • Develop digital marketing strategies aligned to the retail calendar and business needs. • Launch (Shopi) loyalty & referral program. Achievements: • Increased customer repurchase through E-mail marketing by 25%. • Increased website visits by 85% during the first 8 months with a 65% increase in sales.

VP Marketing

Merkadoo.com

Feb 2019 - Jun 2020 (1 year 5 months)

Online supermarket VP MARKETING Responsibilities: • Optimize different growth and cross-selling strategies. • Optimize products to improve acquisition, activation and retention flows. • Design and implement digital marketing and E-mail marketing strategies to meet business objectives. Achievements: • I won the award for the best e-commerce and Internet business SME in Panama. • Managed an increase in service demand up to 400%. • Optimized the database of leads and contacts for better analysis and segmentation.

COMMUNICATION DIRECTRESS

IPANDETEC

Jun 2018 - Jan 2019 (8 months)

NGO, Digital Security, Digital Rights

MARKETING DIRECTRESS

Delivery Zone

Jan 2016 - May 2018 (2 years 5 months)

E-commerce & logistics

Presidenta Comisión de Responsabilidad Social Empresarial

Coparmex

Mar 2015 - Dec 2016 (1 year 10 months)

> Representatividad ante la Comisión de Empresarios jóvenes de proyectos para la iniciativa privada con RSE. > Fondeo y patrocinio de proyectos. > Coordinación de la Comisión de Niños Empresarios. > Relaciones comerciales con BIMBO, Grupo MC, La Costeña y socios activos de Coparmex. > Participación en el Congreso Nacional de Empresarios Jóvenes con sede en el Estado de Puebla, México.

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NATIONAL ENTREPRENEURSHIP COORDINATOR

AIESEC

Oct 2013 - Jun 2016 (2 years 9 months)

NGO, Volunteering work

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Dirección de Ventas

PLEY PLUBLICIDAD

Jan 2013 - Dec 2013 (1 year)

BUSINESS MANAGER

ASEMET

Mar 2010 - Dec 2015 (5 years 10 months)

Quality Management System BUSINESS MANAGER

Carolina Mendoza Pérez

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Carolina's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Carolina Mendoza Pérez