Carolina Ceballos Medina Account Executive

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Customer Services Coordinator

Goliath Resources Limited

Jun 2023 - Oct 2023 (5 months)

• Fostered strong relationships with clients through regular, personalized communication, significantly enhancing customer loyalty and satisfaction. • Maintained accurate records and updated information on all client interactions, transactions, comments, and complaints, ensuring that client databases were always current and well-organized. • Collaborated with different teams, sharing valuable client insights that helped align additional services with overall business objectives.

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ECC facilitator

Settlement Workers in Schools (SWIS)

May 2023 - Current (3 years 1 month)

• Assist newcomer families to build connections and provide guidance to access services and resources throughout the Metro Vancouver region. • Conduct workshops for new immigrants and refugees in English language basics.

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Administrative assistant (Volunteer)

Richmond Multicultural Service (RMCS)

Apr 2023 - Current (3 years 2 months)

• Customer service and administrative support. • Conduct workshops for new immigrants and refugees in office skill development such as Outlook, Microsoft Office Suite, and Google Workspace.

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Account Executive

Warner Bros. Discovery U.S.A,

Mar 2019 - Oct 2022 (3 years 8 months)

• Managed a 1.5 million-dollar marketing portfolio of more than 150 national and regional clients, such as Colgate, Henkel, P&G, Renault, PepsiCo, Nestle, Hasbro, and other international clients. • Led strategic business plan development and digital marketing strategies based on the marketing objectives of our clients. • Contributed to brand building, awareness, recall, and positioning through innovative, creative, and measurable strategies that resulted in consistent 10%-20% sales increases for our clients. • Executed the expansion of marketing services utilizing various media channels such as television, radio, social media, and cross-channel marketing strategies. • Coordinated international events around new product launches through

Account executive

Warner Bros. Discovery

Nov 2012 - Oct 2022 (10 years)

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Associate Account Executive

Turner International Colombia – Time Warner

Nov 2012 - Feb 2019 (6 years 4 months)

As an Associate Account Executive, I designed television and online advertising strategies for over 15 clients across diverse sectors, including retail, government, and medical services. I led teams to successfully close annual negotiations with direct clients and media agencies for cable TV and internet advertising, while also recruiting new clients and nurturing relationships with existing ones. My efforts helped clients consistently surpass their annual sales targets by over 30%, and I supported the expansion of Turner's sales into new markets both nationally and regionally. Additionally, I utilized my skills in social media marketing to create and analyze information for different target audiences and brands, which informed the developm

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Senior Strategic Media Planner

Wavemaker (formerly known as Mediaedge:cia)

Aug 2011 - Oct 2012 (1 year 3 months)

• Designed, executed, and evaluated media planning nationally and internationally across Colombia, Chile, Peru, Ecuador, Rico, and Jamaica for a global food corporation - Colombina S.A. • Conducted qualitative and quantitative research into consumer needs, preferences, and behaviors. • Determined the most influential media outlet mix for product advertising campaigns. • Coordinated, monitored, and evaluated media campaigns and strategies and tracked advertising campaign spending.

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Administrative and Financial Planner

Climate Change, Agriculture and Food Security (CCAFS)

Jan 2011 - Aug 2011 (8 months)

• Project and budget management ensuring information was valid and updated. • Led the design, compliance, and control of the 15 International Agricultural Research Centers (CGIAR) budgets and universities across Europe, Asia, Africa, the United States, and Latin America. • Coordinated the constant flow of information on strategic issues among the science officers.

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Junior Media Planner and Media Buyer

Wavemaker (formerly known as Mediaedge:cia)

Feb 2007 - Aug 2010 (3 years 7 months)

• Designed and implemented media planning and marketing plans across the Andean region for Colgate Palmolive, Oster Colombia, and Colombina S.A. • Managed a 1-million-dollar advertising budget for a wide range of Colgate-Palmolive personal care products. • Evaluated clients' advertising strategies based on their objectives and ensured that the marketing campaign spending remained on target. Additionally, I leveraged sales skills to identify and pursue new client opportunities for the agency, enhancing our client portfolio and driving business growth.

Carolina Ceballos Medina

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