Carlos Oviedo
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Carlos Oviedo

Carlos Oviedo  new_releases

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Markteting Manager ( BTL / Trademarketing/ Digital ) at Guandu Marketing
Panama

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Jobs verified_user 0% verified
  • G
    Markteting Manager ( BTL / Trademarketing/ Digital )
    Guandu Marketing
    Jun 2020 - Current (5 years 1 month)
    - Brands (DELL, Chevrolet, Htzanetatos) Product Development Strategy Activations and Fairs Mistery Shopper Studies Sales Fundamentals Development and tracking reports (Share of Shelf, Share of Sku, Pricing, Features) - SEO Strategy SEM Strategy Brand Guidelines Development CRM and Call Center Guidelines Marketing and Sales Workshops New Commercial Channel Development. Loyalty Consumer Campaigns
  • D
    Group Marketing Manager (Unilever Brands)
    DICARINA
    Feb 2019 - Feb 2020 (1 year 1 month)
    - Development of commercial strategy in order to achieve the Sales and Profitability targets. - Negotiate with Suppliers the Commercial Investment for the development of the Brands. - Implementation of the Annual Marketing Plan to 4,000+ Point of Sales (Hyper Market, Super Market, Pharmacies Chains, Independent Groceries, etc)
  • L
    Product Marketing Manager
    LG Electronics (LGERS)
    Jun 2016 - Jan 2019 (2 years 8 months)
    - Smart TV & Audio Product Regional Strategy. Deployment to each branch of Product Guidelines (Marcomm and Visuals) - New Product Introduction. Development and deployment of Plans (TV, Billboards, Muppies, Cinema, Newspaper, Interviews, On Line, Radio, Launches at Malls, Activations at Stores, etc). - Regional Budget Control. Management and keeping of the proper budget investment and spending (period, activities)
  • G
    Brand Manager
    Grupo Elbros
    Apr 2011 - Jun 2016 (5 years 3 months)
    - Developing Brand Strategy (Long, Mid and short term) Developing Marketing Plans (Segmentación, Targeting, Positioning) Execution of Marketing Activities (TV ads, TV Appearances, Social Media, Billboards. - Strategic Alliances, Prints, New Product Launches, Activations, POS, Planograms,Corners and Displays, etc.) - Opening of Own Stores ( Albrook Mall and Colon) Customized Plans for Key Accounts (Tailor-made plans to increase Brand Awareness and accelerate Sell Out ) Key Account Management (Sell In oriented Planning and Activities)
  • L
    Marketing Manager
    LG Electronics (LGERS)
    Nov 2009 - Mar 2011 (1 year 5 months)
    - Create and developing Trademarketing Structure and the Regional Strategy - Building Brand Awareness among Customers and Consumers minds in order to increase Sell Out rates. - Developing tailor-made activities by Customer/Channel/Consumers complying with Brand Identity Guidelines. (i.e.: BTL activities at Point of Sales, Malls,Cinemas)
  • L
    Mobile Division Venezuela Marketing Manager
    LG Electronics (LGERS)
    Dec 2007 - Nov 2009 (2 years)
    Create and developing Trademarketing Structure and the Country Strategy. Developing and implementing Point of Sales Activities by Customer/Channel/ Region complying Brand Identity Guidelines. 360 Degrees Campaigns (ATL/ BTL) for special projects Stores Segmentation according Sales Volume, Target Shopper, Visibility, Social Economic Level. Leader of Data Vendor hiring process (AC Nielsen) for Venezuela Subsidiary. Analysis of Market Share and Shopper Data to create reports and insight driven actions to create Consumer- centric activities in to win at Point of Sales. Hiring local talent ( Supervisors, Trainers,Promoters and Trademarketing/ BTL Agencies) to meet business needs.
  • Procter & Gamble
    Central Madeirense (KAM)
    Procter & Gamble
    Feb 2007 - Nov 2007 (10 months)
    •Responsible of selling 50%+ Account Volume of the most important Supermarket Chain of Venezuela. •Developing and Strengthening Customer relationship. •Consolidating and analyzing Sales figures by Point of Sales data to identify opportunities areas and creating Customized plans. •Accountable for the Sales Fundamentals by store in order to beat Competitors in increase Sales rates. •Submitting Weekly and Monthly reports to Managers. Managing a portfolio of 600+ SKUs
  • Procter & Gamble
    Trade Marketing Baby Care GBU. Diapers and Wipes
    Procter & Gamble
    Feb 2001 - Feb 2007 (6 years 1 month)
    •Accountable for implementing the Pampers Regional Strategy in the Latin American region (North, Andean and Southern Cone regions). Responsible for the "Share & Reapply" process among Regional Counterparts AC Nielsen Data Base keeper. Create monthly and weekly business report to be presented to Top Management. •Baby Care Center Project Leader for Venezuela and Peru to invite Key Customers and Target Consumers. •Leader of the National Monthly Storechecks "Cacao Tour" involving the whole Baby Care organization (VP, Directors, Managers and Supervisors) to get in touch with Customers (Supermarket Chains,Pharmacy Chains,Goverment Chains, Distributors,Bodegas and Consumers). •Developing "Conceptual Sales Presentations (Consumer Data, Market T
  • Procter & Gamble
    Food & Beverage Global Business Unit. Trademarketing Pringles and NutriStar
    Procter & Gamble
    Aug 1999 - Feb 2001 (1 year 7 months)
    •Creating Category Planograms to be deployed to all the LA Business units and checking the compliance of Brand Guidelines. •Collecting data and creating business reports for developing Conceptual Sales to shared and deployed with all the Subsidiaries. Leader of the Show Room for Regional Counterparts and Key Cunstomers for the new launches. •Leader of Biweekly storecheks for the UTT and HFS channels (Supermarket Chains,Pharmacy Chains, Distributors,Bodegas and Consumers).
Education verified_user 0% verified
  • Instituto Universitario Américo Vespucio
    Business Administration, Administration & Economics
    Instituto Universitario Américo Vespucio
    Jan 1995 - Dec 1998 (4 years)
Projects verified_user 0% verified
  • L
    LG
    Nov 2013 - Current (11 years 8 months)