Carlos F. Landázuri Jaramillo Business Development Associate at Grove

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Chief Opperationg Officer

May 2023 - Current (3 years 1 month)

As Chief Operating Officer, I am responsible for managing lawyer appointments, reviewing legal documents, creating draft contracts, and inputting data for the legal cannabis industry, while also providing support on a trade platform. In addition to these core responsibilities, I have actively supported the interviewing and hiring process for new independent collaborators through our digital platform. This involved reviewing candidates, conducting structured interviews, and coordinating with regional leads to ensure alignment with company goals and values. Furthermore, I have effectively managed team collaboration across different time zones, including the UK, Thailand, and Canada, which has enhanced my ability to maintain clear communicatio

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Founder

Mood Control

Aug 2018 - Current (7 years 10 months)

As the Founder of Mood Control, I successfully introduced CBD products to the Ecuadorean market, driving customer acquisition and retention. I spearheaded all aspects of the business, including creating a distributor channel, establishing a strong online presence, managing a client database, and ensuring compliance with regulatory requirements. I implemented efficient business processes that enabled semi-automated operations, enhancing overall productivity. Additionally, I created and maintained production and content schedules, coordinating with suppliers, designers, and marketing partners to ensure timely launches and consistent communication across social media and retail channels. This strategic approach not only streamlined operations

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Administrative Manager

Sangay Spa Hotel

Aug 2017 - Aug 2018 (1 year 1 month)

Oversaw operations of the largest and oldest hotel in a prominent tourist destination, leading a team of 48 employees and managing three restaurants, a spa, and 66 rooms. Developed and executed operational policies, marketing strategies, and sales initiatives, resulting in increased revenue. Successfully launched a theme-based coffee shop, improving service quality while optimizing staffing levels. • Managed membership programs, which involved overseeing recurring guests, corporate clients, service users, and internal stakeholders within the hospitality environment, ensuring consistent service delivery and relationship management. • Coordinated guest-facing operations, including following up with department heads to support client service c

Administrative Manager

Cafe de la Vaca

Jan 2017 - Jul 2018 (1 year 7 months)

As an Administrative Manager, I implemented strategic financial analysis, leading to improved sales performance across three branches. I managed a team of 101 employees, optimizing productivity and customer satisfaction while spearheading marketing campaigns to position the brand and increase market share. Additionally, I leveraged my tech savviness by utilizing MS Excel for reviewing balances, inventory, and recipes, which enhanced operational efficiency and informed decision-making processes. I also played a key role in employee onboarding by participating in final interviews alongside the CEO to select candidates for various roles within the organization. My responsibilities included scheduling meetings for upper and mid-level management

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Senior Sales Rep.

Urbanflower Florisol Group

Jan 2013 - Jan 2014 (1 year 1 month)

As a Senior Sales Rep, I expanded market presence by opening new markets, recovering clients, and cultivating relationships with small-scale buyers. I successfully sold roses, mums, gypsophila, and other cut flowers, leveraging my skills in cold calling, lead conversion, and account management to drive sales growth. Additionally, my experience as the Founder of Mood Control allowed me to develop strong organizational skills, as I created and maintained production and content schedules. This involved coordinating with suppliers, designers, and marketing partners to ensure timely launches and consistent communication across social media and retail channels, which ultimately enhanced customer service and success in my sales efforts. Furthermor

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General Manager

Sidus Global Trade

Jan 2012 - Dec 2012 (1 year)

As General Manager, I co-founded and managed a middle business in the cut flower industry, establishing international shipments to the East Coast of the USA and Paris. I oversaw accounting, finances, and sales operations, ensuring profitability and growth. My role involved daily cold calling to acquire new clients and enhance our customer base. Additionally, I organized and led weekly meetings with partners to coordinate export operations and supplier logistics, which streamlined our processes and improved communication. I also took charge of hiring and onboarding administrative and logistics staff, ensuring that each new employee was well-versed in company processes, documentation standards, and client communication protocols, thereby fost

Senior Administrative Partner

UNOSOF

Feb 2010 - Nov 2011 (1 year 10 months)

As a Senior Administrative Partner, I supported the implementation of a software solution tailored for the cut flower industry, effectively managing translations and operations manuals for Dutch and Ecuadorian farms. My role involved providing exceptional customer service and facilitating the smooth adoption of the software, ensuring that users were well-equipped to leverage its features. Additionally, I utilized my experience in B2B sales to understand client needs better, which informed my approach to customer communication and relationship management. I also developed management indicators within the UNOSOF software, which were essential for those handling sales, thereby enhancing operational efficiency for producers in the cut flower ex

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Sales Manager

M&M Farms

Jan 2008 - Aug 2010 (2 years 8 months)

As a Sales Manager, I successfully managed a small roses farm, overseeing post-harvest and sales operations while implementing a new sales and inventory tracking system that significantly increased efficiency and effectively met client demands. I fostered a proactive cold calling culture within the team, encouraging daily outreach to potential clients. Additionally, my experience in English as a Second Language (ESL) was beneficial, as I communicated daily in English with my Californian boss and primarily USA and Canada-based clients, enhancing my ability to build strong customer relationships and ensure customer success. This linguistic proficiency supported my skills in lead generation, pipeline management, and customer care, allowing me

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Sales Rep

Flortec

Jan 2006 - Aug 2008 (2 years 8 months)

Successfully achieved monthly sales targets, earning a reputation for exceeding expectations. Established and maintained strong relationships with clients and suppliers, negotiating contracts to drive business growth. Coordinated marketing and sales efforts for the Hilton Colón Hotel in Quito, Ecuador, while managing public relations with national and international press and TV to ensure effective publicity. Developed club liaison strategies and oversaw the quotation and approval of hotel propaganda. Additionally, leveraged my English language skills, honed through daily communication with a predominantly U.S.-based clientele, to enhance customer care and facilitate seamless interactions, ultimately contributing to improved lead conversion

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General Manager

Pasteles de Caperuza

Jan 2004 - Dec 2012 (9 years)

Grew a bakery business into two successful shops, catering services, and diversified product offerings. Managed a team of 10 individuals, overseeing finances, accounting, sales, and customer service. Achieved consistent business growth while balancing multiple roles.

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Ecuador Marketing & Sales Coordinator

Hilton Colón Hotel

Jul 2003 - Dec 2003 (6 months)

Carlos F. Landázuri Jaramillo

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