Carlos Balasquide

Carlos Balasquide

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Vice President, Commerce at Publicis Groupe
New York, United States

Contact Carlos regarding: 
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Full-time jobs
Starting at USD200k/year
Flexible work
Starting at USD250/hour

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Résumé


Jobs verified_user 0% verified
  • Publicis Groupe
    Vice President, Commerce
    Publicis Groupe
    Mar 2023 - Current (3 years 4 months)
    • Spearheaded e-commerce strategy for Haleon, ensuring cohesive alignment across all brand portfolios. • Directed a team of 25 professionals, with 3 direct reports, focusing on e-commerce strategy, retail search, and shopper media. • Orchestrated cross-business unit projects to elevate commerce strategy and ensure brand consistency. • Implemented advanced measurement techniques to enhance e-commerce strategy effectiveness. • Streamlined the budget pacing process through automation, cutting input time from over 4 hours to 30 minutes. • Enhanced retail search management by optimizing the "Ska" tool, saving over 8 hours weekly.
  • Havas Media Group
    Senior Vice President, Commerce
    Havas Media Group
    Sep 2021 - Oct 2022 (1 year 2 months)
    • Balanced roles in client relations and internal operations, tripling the Commerce Team’s size in just six months. • Cultivated and nurtured a robust network of industry contacts, leading to a 30% increase in partnership opportunities year-over-year. • Engaged with pivotal figures like CMOs, Brand Owners, and Sales Leaders to strategize marketing efforts across major brands and retailers such as Amazon and Walmart. • Established cohesive processes across diverse Brand/Business Units, tailoring strategies for brands with varied internal structures. • Served as the primary liaison for Retail Media Networks, including Amazon Advertising and Walmart Instacart, leading JBP negotiations and enhancing central capabilities for optimal platform per
  • S
    Sr. Director of Media
    Scrum50
    Aug 2020 - May 2021 (10 months)
    • Developed a comprehensive white-label media solution encompassing all facets of media purchasing. • Established SEO strategies and protocols for Direct-to-Consumer (DTC), marketplaces like Amazon and Walmart, and e-retail platforms. • Designed systematic approaches for media planning, buying, account oversight, insights collection, enhancements, and performance reporting. • Curated a suite of tools for performance optimization, monitoring, and reporting, focusing on metrics such as organic/paid rankings, automated bidding, keyword generation, ACOS, and programmatic indicators. • Identified and capitalized on emerging market trends, resulting in the acquisition of three major accounts in untapped sectors.
  • Podean
    Head of Accounts and Strategy
    Podean
    Jun 2019 - Aug 2020 (1 year 3 months)
    • Transformed e-commerce visions into actionable roadmaps, resulting in consistent double-digit sales growth for multiple clients. • Negotiated and secured five high-value contracts, contributing to a 20% revenue growth in first • Led a global team using an agile approach, forming specialized “pods” with diverse members from various teams and regions to cater to unique client requirements. • Established organizational processes spanning ad operations, billing, reconciliation, and creative delivery. • Provided consultancy to major global agencies, aiding in the enhancement of their Amazon capabilities. • Cultivated relationships with essential tech partners, aligning client needs with revenue-generating commercial agreements. • Designed a me
  • Self-employed
    Small Business Consultant
    Self-employed
    Mar 2018 - Jul 2019 (1 year 5 months)
    - I have been exploring the notion of starting my own Small Business Consulting company. I have always had a passion for helping others start their own businesses and took some time to see if it was feasible to make it a full time business. - I helped a number of friends start businesses in the following industries; media company, health and wellness, insurance, and Organic granola. - Although I enjoyed the time building up those businesses, I am ready for my next opportunity with a larger organization.
  • Amazon
    Lead Campaign Manager
    Amazon
    May 2017 - Mar 2018 (11 months)
    2 years 9 months Lead Campaign Manager @ Amazon Media Group- Autos May 2017 - March 2018 (11 months) Santa Monica, California • management of cross-functional partner teams across departments to execute campaigns including: creative delivery, ad operations, marketing, Legal, Finance, Sales, Custom, Device product teams etc. Execute campaigns over multiple platforms (display, Programmatic, Mobile, Social, Devices, AI- Echo) Coordinate deliverables from the client and outside creative agencies to support different campaign stages. Assist clients in defining both macro and micro KPIs and conversion metrics to track and measure success of both new customer acquisition and retention. Maintain a data-first approach through proper data captur
  • Amazon
    Campaign Manager
    Amazon
    May 2016 - May 2017 (1 year 1 month)
    • Obsessing over our end-customer's Amazon experience and our advertising client's business experience. • Project managing the execution of sold advertising campaigns with the internal Design, Ops, Sales, Quality Assurance and Account Management teams. • Collaborating with remote teams to traffic and program advertisements which will serve on Amazon's suite of properties and platforms. • Consulting with clients on campaign creative strategy using historical and industry data. • Managing delivery of site-served 3rd party creatives and tags to ensure timely start and full delivery of campaigns. • Troubleshooting any issues surfaced during campaign lifecycle. • Leading process improvement projects to drive increased efficiencies and ease
  • A
    Area Manager
    Jul 2015 - May 2016 (11 months)
    • for managing a team of 40+ employees at Amazon's state of the art 1.2 million sq. ft Kiva Fulfillment Center • review of the plant's demand forecast to determine productivity requirements; resulted in precise execution of shift's goals and building's objective • with Operations/Area Managers to balance staffing/labor throughout the shift to ensure operations are scaled and efficient; shift currently executing 110% to plan • identified and led process improvement initiatives; resulted in 45% reduction in key quality defective metric (this is the recent stow audits, and the 45% reduction is in the amount of Amnesty found by ICQA. • agent in pilot restructuring program at Amazon's flagship Fulfillment Center (FC); huge culture shift resu
  • T
    Account Executive
    The Andre Group
    Sep 2014 - Feb 2015 (6 months)
    At the Andre Group I use my Marketing Strategy background to help people in the Real Estate industry get more out of their business. From increased visibility to digital and online marketing, I create strategies to propel you further and give you access to the resources you need to run more efficiently and effectively. If you are in need of such services, please feel free to contact me.
Education verified_user 0% verified
  • California State University San Bernardino
    Bachelor of Science
    California State University San Bernardino
    Jan 2011 - Jan 2014 (3 years 1 month)
  • California State University San Bernardino
    Bachelor of Management
    California State University San Bernardino
    Jan 2011 - Jan 2014 (3 years 1 month)
Awards verified_user 0% verified
  • California State University-San Bernardino
    Department Honors
    California State University-San Bernardino
    Feb 2020
  • California State University-San Bernardino
    Department Honors
    California State University-San Bernardino
    May 2019
  • California State University-San Bernardino
    Beta Gamma Sigma International Honor Society Member
    California State University-San Bernardino
    Feb 2019