Carlos Almeida Cadavid Chief Commercial Officer / Key Account Management

Commercial and Marketing Director

Keppri

Jul 2025 - May 2026 (11 months)

Growth Strategy: Orchestrate the unified commercial and marketing strategy to accelerate revenue growth and expand the market footprint of our software factory and tech solutions. Market Positioning: Define and execute the brand strategy, enhancing Keppri’s visibility as a strategic technology partner for businesses undergoing digital transformation. Sales & Pipeline Management: Lead high-performing commercial teams, optimizing B2B sales cycles, strategic partnerships, and account management processes. Cross-Functional Alignment: Connect market insights, customer needs, and technical capabilities to ensure our software development and IT solutions directly solve client business challenges.

Business Development and Sales Manager

Xperience Design

Mar 2016 - Jun 2025 (9 years 4 months)

I have had the opportunity to collaborate with a distinguished roster of clients on transformative design and redesign projects. My responsibilities included both project sales and hands-on participation in initiatives focused on Digital transformation, business model strategy, product/ service Portfolio, Omnichannel strategy., Digital CX Operations, Service Design ecosystem, CX design and implementation, UX/UI design and implementation, and Customer and User Experience Measurement Model Design Collaborations include: Telecommunications & Technology: TIGO, Certicamara Finance & Insurance: Bancolombia, Fondo de Garantías, Sura Seguros, Davivienda, Nequi, Daviplata, Helm Bank US Consumer Goods & Retail: Grupo Éxito, Grupo Nutresa, Comerc

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Chief Commercial Officer (CCO)

Ferrosvel

May 2014 - Jul 2015 (1 year 3 months)

Reporting directly to the Board of Directors, I provided strategic leadership to a high-performance team of 28 professionals across sales, branch management, and service operations. My core focus was on driving the national sales strategy, enhancing profitability, and optimizing commercial processes to achieve ambitious financial targets. Directed commercial operations to achieve annual sales of approximately $75 billion COP. Drove a significant profitability turnaround, boosting the gross margin from 10.48% to 12.10% in just seven months while simultaneously increasing sales revenue by 11% year-over-year. Spearheaded the implementation of new credit and accounts receivable policies, which directly resulted in a 10% YoY improvement in co

Project Professional PMP

Centro de Ciencia y Tecnología de Antioquia

Aug 2013 - May 2014 (10 months)

Reporting to the Productivity Director, I was instrumental in driving the recruitment, onboarding, and data management for a key corporate program. Spearheaded a successful outreach and recruitment campaign targeting over 400 companies, achieving an exceptional 85% registration and participation rate. Managed the onboarding and engagement process, successfully orienting 238 companies into the program within a single semester. Ensured outstanding data integrity and compliance by meticulously maintaining and updating 98% of all required information for participating companies.

Customer Service Coordinator LATAM

Holcrest S.A.S

Mar 2013 - Aug 2013 (6 months)

My role was to architect and implement standardized service models, deploy advanced contact center technology, and drive KPI performance across 9 countries for HOLCIM. Architected and deployed a unified service model for customers, employees, and suppliers, standardizing operations across 9 countries. Developed and implemented a streamlined framework for the entire lifecycle of requests, complaints, and claims, enhancing the resolution process in Colombia, Ecuador, and Brazil. Directed the end-to-end implementation and configuration of the CISCO Contact Center platform, delivering the project with 100% achievement of all performance indicators. Designed a strategic framework to improve First Contact Resolution (FCR), creating a data-dri

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Chief Commercial Officer (CCO)

Industrias Metálicas CORSAN

Feb 2011 - Aug 2012 (1 year 7 months)

Reporting directly to the General Director, I provided strategic leadership for all commercial functions, including sales, customer service, and credit & collections. I directed a team of 16 professionals and held full responsibility for driving revenue, profitability, and market expansion on a national scale. Shattered a 65-year company record by achieving the highest national sales and collections in a single month (March 2012). Engineered a 19% year-over-year increase in sales revenue (from $31.8B to $35.1B COP) and consistently exceeded financial targets, achieving 117% of the annual collections goal in 2012. Spearheaded a successful market penetration strategy, driving substantial sales volume growth in key regions: Atlantic Coast (

Intensive National SBU Director (T2T)

Ternium

Mar 2007 - Nov 2009 (2 years 9 months)

Led a national team of 43 sales and service professionals, holding full accountability for the SBU's performance and reporting directly to the General Director. Engineered a 15% increase in remote channel sales by designing and structuring a new Contact Center, complete with all operational processes and performance indicators. Consistently achieved large-scale sales targets, delivering annual results of up to $149 billion COP and 75,000 tons. Developed and implemented a new performance management framework for the sales force by creating a data-driven KPI matrix. Drove business development by successfully launching a new line of complementary products for the SBU. Established a unique strategic partnership with the Customs Police to c

Business Development Manager ( Colombia and international markets)

Konecta

Jan 2006 - Mar 2007 (1 year 3 months)

Reporting to the VP of Sales and Marketing, I was responsible for driving new business development with enterprise-level clients and managing the implementation of strategic accounts. Secured over $336 million COP in new business by successfully negotiating and closing high-value contracts with key corporate clients, including ISAGEN, ARGOS, and TELEMEDIC (Mexico). Spearheaded the successful implementation of the new HOME DEPOT MICASH card account, managing the strategic partnership and project execution from start to finish.

Account Executive (Bancolombia Org.)

Konecta

Dec 2003 - Jan 2006 (2 years 2 months)

As the lead manager for a major corporate banking account (pre-merger Bancolombia/Conavi), I was responsible for ensuring flawless service delivery against contractual SLAs while driving significant revenue growth and managing a diverse portfolio of strategic projects. Drove substantial account growth by expanding services, increasing average monthly revenue from $1.2B to $1.45B COP over two years—a 20% increase. This was achieved while maintaining strict adherence to all Service Level Agreements (SLAs) during the critical period leading up to the historic Bancolombia-Conavi-Corfinsura merger. Successfully directed a wide range of value-added campaigns and projects for the client, including: Marketing Initiatives: Telemarketing and Credi

Junior Account Executive (EPM)

Konecta

Mar 2003 - Dec 2003 (10 months)

As the executive managing the key corporate account for EPM, I directed both the commercial relationship and the complete HR operations for a large, outsourced workforce. I led a team of 6 HR, payroll, and selection professionals to ensure flawless service delivery and support significant personnel growth. Oversaw a 70% expansion of the outsourced workforce, growing the number of on-site personnel from 645 to 1,100 in just 10 months. Ensured 100% compliance with all contractual Service Level Agreements (SLAs), successfully managing the strategic relationship with the corporate client. Directed all Occupational Health and Safety initiatives (COPASO), effectively minimizing workplace risks and ensuring staff welfare. Designed and launched

Line Coordinator (Orbitel 151-159)

Konecta

Mar 2001 - Mar 2003 (2 years 1 month)

As the lead for the key corporate account, Orbitel, I directed all service delivery operations, ensuring strict contract compliance through rigorous KPI management and developing team capabilities to exceed service standards. Directed all operational activities for the Orbitel account, successfully meeting 100% of all performance KPIs and ensuring full compliance with contractual Service Level Agreements (SLAs). Established and managed a new Lead Assistant team, creating a crucial layer of leadership to improve operational oversight, quality control, and overall team performance. Designed and implemented a comprehensive customer service training program from the ground up, focused on enhancing service quality, product knowledge, and comm

Carlos Almeida Cadavid

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Carlos Almeida Cadavid