Carla Mata

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Virtual Assistant

Bat City Builders

Jul 2025 - Apr 2026 (10 months)

• Supported a home remodeling company with both administrative and marketing tasks, helping keep business operations, lead flow, and communications organized. • Managed website updates, SEO improvements, and content creation while supporting the company's digital presence and day-to-day marketing needs. • Rebuilt and modernized the company website to improve usability, structure, and overall brand presentation. • Worked within contractor-facing systems such as JobTread to help keep project and lead information organized and support smoother internal follow-up. • Leveraged AI tools, specifically Claude, to enhance marketing efforts, SEO initiatives, and website development. This included utilizing AI for the creation and organization of SEO-

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Executive Assistant

RPM ReSearch

Apr 2022 - May 2025 (3 years 2 months)

• Managed marketing projects from planning through execution, including content development, branded materials, and day-to-day coordination of ongoing initiatives. • Supported the company's LinkedIn growth by creating content, improving visibility, and contributing to more consistent professional outreach. • Designed presentations, graphics, and communication materials to support brand visibility, recruitment efforts, and internal initiatives. • Used AI-assisted tools to streamline content creation and improve turnaround time while maintaining consistency across marketing assets.

Virtual Assistant

iWorker

Jan 2020 - May 2025 (5 years 5 months)

• Supported U.S. and international clients with day-to-day administrative coordination, task management, CRM upkeep, and workflow organization. • Managed and optimized systems such as ClickUp, Trello, HubSpot, and GoHighLevel to keep projects, follow-ups, and client information organized and up to date. • Built automations for onboarding, follow-ups, and task assignment using Zapier, helping reduce manual work and improve response times. • Advised clients on process improvements and tech stack organization to support smoother operations and better team efficiency. • Assisted clients with content creation and editing needs, utilizing various online business tools to enhance their digital presence and marketing efforts. • Maintained and updat

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Community Manager

Twom

Aug 2019 - Jan 2021 (1 year 6 months)

• Managed all online customer support and order tracking for motorcycle parts. • Built and grew the company's social media presence from scratch to over 10,000 followers. • Contributed to TWOM becoming one of the top motorcycle parts importers in Venezuela through strategic communication and brand visibility.

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Content Creator

Music Mundial

Feb 2016 - Jul 2019 (3 years 6 months)

• Wrote engaging pop culture and music news articles in English for a global audience. • Managed and grew their Twitter account, increasing engagement and reach. • Stayed on top of entertainment trends and delivered timely, relevant content.

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