Camila Guzmán Guzmán

F

Marketing Manager

FLORMARKET INV CORP

Sep 2023 - Current (3 years)

• Redesigned flormarket.com and implemented GA4 (events and conversions), raising the engagement rate from 43% to 69% in 12 months; led Google Ads Search on a US$100/month budget, achieving +70% in paid traffic and 63% of total sessions. • Designed the omnichannel content calendar (SEO blog, Instagram, LinkedIn), generating +13% in organic visits and 3× LinkedIn impressions; structured the marketing plan for a new client that grew +165% YoY, reaching the company's top 8, alongside +10% overall YoY revenue growth. • Integrated AI tools (Claude, ChatGPT) into the content and reporting workflow, accelerating copy production, testing campaign variants, and automating performance tracking.

Associate Category Manager

Newell Brands

May 2018 - Sep 2023 (5 years 5 months)

• Led the launch of 15+ products (pens, pencils, correction fluid) for LATAM, coordinating 7 countries with Finance, Supply, Engineering, Design, and Packaging — 100% of milestones met and ≥10% sales growth per SKU; led the Kilométrico brand relaunch in Colombia, redefining positioning and value proposition. • Built Instagram and Facebook from zero to 50,000+ followers on each platform and 2M+ average impressions per campaign in year one; designed a Gen Z micro-influencer program with tracked links and campaign metrics to measure share-of-voice. • Coordinated agencies, vendors, and Sales & Trade Marketing teams to ensure content production, POS materials, and sell-in/sell-out plans by channel, on time and within budget.

Trade Marketing Associate Manager

Newell Brands

Oct 2017 - May 2018 (8 months)

• Managed brand strategy and sell-out activation for a portfolio of 6 brands (Rubbermaid, Parker, Coleman, Goody, Contigo, Bubba), defining promotional mechanics, POS materials, and visibility standards. • Allocated and managed the brand activation budget, prioritizing channels and investments based on expected ROI and brand objectives. • Developed annual marketing and trade strategies, coordinating with agencies, vendors, and the sales team to ensure point-of-sale execution.

Retail Category Manager

Banco Falabella

Jan 2017 - Oct 2017 (10 months)

• Planned and executed sales communications and promotional campaigns in Falabella and Homecenter stores, ensuring a consistent customer experience at the point of sale. • Developed digital branding guides and POS visibility standards, guaranteeing coherence between brand, campaigns, and channels. • Collaborated with marketing teams to effectively communicate the bank's value proposition to customers on the sales floor.

Trade Marketing Assistant

Newell Brands

Jun 2012 - Jan 2017 (4 years 8 months)

Analyze and approve sell-out activities and prepare POP materials. Develop strategic plans to expand the Rubbermaid Consumer brand nationwide. Support distribution channels and execute marketing initiatives. Plan and execute brand-promotion events.

Camila Guzmán Guzmán

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