Camila Gutierrez
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Camila Gutierrez

Camila Gutierrez

About

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Bogota D.C., Colombia

Contact Camila regarding: 

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Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • H
    Integrated Marketing Manager
    Honor colombia
    Jan 2023 - Jan 2025 (2 years 1 month)
    Led the integrated marketing strategy for HONOR in Colombia, strengthening brand positioning through localized campaigns, strategic partnerships, and emotional storytelling. • Created and executed the first fully localized campaign in Colombia with HONOR 90 and Melina Ramírez. • Led the emotional launch of HONOR 200 with Falcao García, increasing awareness and consumer engagement. • Conceptualized and launched large-scale national campaigns like "Colombia tiene HONOR" and "Hecho con HONOR." • Achieved unaided awareness levels of 41 points, placing HONOR among the top brands in the category.
  • X
    Integrated Marketing Manager
    Xiaomi Colombia
    Oct 2021 - Feb 2023 (1 year 5 months)
    Led the integral marketing strategy for Xiaomi, focusing on brand growth, awareness, and performance. Coordinated ATL, BTL, digital, and retail campaigns across operators and retailers such as Claro, WOM, Alkosto, Éxito, Ktronix, and Falabella. • Successfully launched the Redmi Note 11, selling over 30,000 units within two weeks. • Executed high-impact campaigns for premium products like Xiaomi 11T and 12T. • Strengthened brand visibility and sales performance through joint marketing initiatives. Led the marketing strategy for Huawei's mobile applications and ecosystem after U.S. trade restrictions. Focused on promoting AppGallery and Huawei Mobile Services (HMS) to drive user adoption and ecosystem trust. • Designed and executed educat
  • Huawei Colombia
    Marketing Manager
    Huawei Colombia
    Jan 2019 - Jan 2021 (2 years 1 month)
    Led the marketing strategy for Huawei’s mobile applications and ecosystem after U.S. trade restrictions. Focused on promoting AppGallery and Huawei Mobile Services (HMS) to drive user adoption and ecosystem trust. - Designed and executed educational and emotional campaigns for AppGallery and HMS. - Boosted adoption and user retention for AppGallery with thousands of active new users. - Built strong relationships with partners and developers to grow the local app ecosystem.
Education verified_user 0% verified
  • Pontificia Universidad Javeriana
    Diseño Industrial
    Pontificia Universidad Javeriana
    Jun 2002 - Jun 2008 (6 years 1 month)