Jennifer Caldwell

I’m a Creative Director with 17+ years of experience, focused on strategy, big ideas and content development. I started as a copywriter and over time specialized in creative direction and strategy, working with teams and developing campaigns that are both effective and creative, connecting what brands need with how people engage today. I’ve worked in Central America and LATAM with brands like Coca-Cola, Philip Morris, Essity, Subway, Kimberly-Clark Personal Care, Burger King and British American Tobacco. A big part of my work has been adapting ideas to different markets, making sure they stay clear and relevant in each context. I focus on making sure strategy and execution stay aligned, so the work is clear, consistent and effective. Throughout my career, my work has been recognized at Cannes Lions, Effie LATAM, El Ojo de Iberoamérica, El Sol, FePi, New York Festivals and WINA.