Felipe Cervera

Felipe Cervera

About

Detail

Senior Team Lead | Master's in User Experience Design (UX) | Expert in Graphic Communication | User-Centered Design | Creative Director
Palmira, Valle del Cauca, Colombia

Timeline


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Résumé


Jobs verified_user 0% verified
  • iFixandRepair
    Senior Team Lead
    iFixandRepair
    Dec 2015 - Current (10 years 6 months)
    In my role as Team Lead, I lead and supervise the Design (with an active focus on UX), Marketing, Inventory, and Store Support teams within a multidisciplinary structure. In addition to strategically coordinating each team's tasks, I am directly involved in designing user experiences, applying human-centered methodologies to improve the usability, accessibility, and efficiency of our digital solutions. My work in UX focuses on understanding the real needs of users, translating insights into clear value propositions, and designing intuitive flows that optimize interaction with our products and services. I ensure efficiency in processes, achievement of business goals, and alignment with the company's global objectives. I also manage key admi
  • Gorilla Rides
    Senior Graphic Designer - UX/UI
    Gorilla Rides
    Dec 2015 - Current (10 years 6 months)
    I am the Design Team Lead, responsible for planning, coordinating, and executing both digital and print visual solutions. I manage the design and supervision of user interfaces (UI) for the company's websites, applying user-centered approaches to enhance user experience and facilitate navigation, interaction, and conversion within our digital platforms.I implement UX strategies, including user research, flow definition, wireframing, and interactive prototyping, as well as usability testing, to ensure that each solution effectively meets the audience's needs and business objectives. Additionally, I lead the ideation, design, and production of graphic materials for both print and digital media, ensuring visual consistency and high communicat
  • Sena Administrativo
    Graphic Design Instructor(Colombia)
    Sena Administrativo
    Oct 2013 - Apr 2015 (1 year 7 months)
    I was responsible for teaching in-person classes for 11 groups in the Graphic Design Technology program, with over 100 students. My duties included planning academic content, delivering theoretical and practical lessons, and monitoring the students' progress. I implemented pedagogical methodologies focused on developing technical skills, creativity, and critical thinking, promoting meaningful learning aligned with the professional demands of the design industry. I am certified in Advanced Labor Competence - Guiding In-Person Training Processes Based on Agreed Training Plans and Sensitization to the SENA Integrated Management System.
  • S
    Graphic Designer
    Splash Agencia
    Mar 2012 - Aug 2013 (1 year 6 months)
    I worked as a graphic designer within the creative team, participating in the conceptualization and production of visual materials for various formats, both print and digital. My role involved understanding each client's needs, proposing visual solutions aligned with their brand identity, and developing functional and aesthetically appealing designs. The projects I handled included advertising campaigns, corporate materials, social media design, and graphic support for editorial media. Throughout, I ensured visual consistency, technical quality, and adherence to delivery timelines.
  • iFixandRepair
    Graphic Designer
    iFixandRepair
Education verified_user 0% verified
  • Cámara de Comercio de Cali
    Influencer Marketing, Marketing/Marketing Management, General
    Cámara de Comercio de Cali
    Oct 2021
  • Universidad Internacional de La Rioja
    Master's Degree in User Experience (UX) Design
    Universidad Internacional de La Rioja
    Sep 2021 - Nov 2022 (1 year 3 months)
  • Universidad Autónoma de Occidente UAO
    Digital Marketing Seminar with Emphasis on SEO and SEM Positioning, Marketing
    Universidad Autónoma de Occidente UAO
    Aug 2021
  • Universidad Autónoma de Occidente UAO
    Design Thinking Seminar
    Universidad Autónoma de Occidente UAO
    May 2020 - Current (6 years 1 month)
  • Universidad Autónoma de Occidente UAO
    Specialist in Organizational Communication
    Universidad Autónoma de Occidente UAO
    Oct 2015 - Mar 2016 (6 months)
  • Universidad Autónoma de Occidente UAO
    Graphic Communication Designer
    Universidad Autónoma de Occidente UAO
    Jul 2006 - Mar 2011 (4 years 9 months)