Bruno Magri B2B Sales, Business Development & Growth Specialist

Sales Director

Tenex

Jun 2024 - Current (2 years 3 months)

As the Sales Director at Tenex, a business accelerator for healthcare clinics, I focused on driving predictable and scalable growth through a subscription-based model. - Tripled monthly new business revenue in just 6 months. - Surpassed previous monthly revenue for 6 consecutive months. - Increased new client acquisition volume by 30%. - Achieved zero turnover in the sales team, even under high-performance pressure. - Leveled team performance to eliminate dependency on outliers. - Structured the entire commercial operation: hiring, onboarding, KPIs, forecasting, commission plans, and pipeline management process. - Redesigned the consultative sales pitch into a playbook combining B2B account management with B2C-style closing. - Actively pa

R

Head of Sales

RedCloud Technologies (NASDAQ-listed, UK HQ)

Aug 2023 - Apr 2024 (9 months)

RedCloud is an Opencommerce platform that connects brands and distributors to retailers, removing barriers to fair and profitable trade. - Led a 14-person team across Field Sales, Intelligence, Ops, and Outbound, managing a $200K annual sales budget with direct reporting to the board - Grew trading volume from 200K to 1.6MM in just 4 months, doubling results for 3 months in a row - Built the entire in-house Field Sales operation from the ground up, replacing a third-party vendor and owning recruitment, onboarding, and day-to-day management - Cut ramp-up time from 30 days to 3 by creating onboarding flows, sales processes, negotiation frameworks, and incentive plans - Rolled out Fieldlink to monitor team activity in the field, alongside wee

S

Head of Sales & Customer Success

Swood

Jul 2022 - Aug 2023 (1 year 2 months)

Swood is a startup that offers meal and mobility voucher cards for employees. Responsible for both the Sales and Customer Success departments. - Grew user base by 13x and tripled the number of active clients. - Closed the largest deal in company history. - Defined the commercial and marketing strategy, along with new product positioning. - Managed the departmental budget and reduced monthly costs by sourcing more cost-effective service providers. - Hired, trained, and managed the new sales team, with continuous coaching and pitch improvement routines. - Built and led the partner referral program to accelerate client acquisition. - Established and tracked effort and result KPIs to ensure consistent team performance. - Redesigned and s

Sales Manager LATAM

Glue Up

Jun 2020 - Jul 2022 (2 years 2 months)

Glue Up is a SaaS company that offers engagement management software for member-based organizations. - Led the entire sales operation in Brazil, reporting directly to the Global Sales VP and collaborating with international teams across China, the U.S., Poland, India, Mexico, Africa, and Singapore - Achieved break-even in the first year and generated $100K in revenue (new contracts, add-ons, and renewals) in the second - Closed the largest deal in Glue Up’s history in Latin America - Defined and executed the sales and marketing strategy for the Brazilian market - Mapped local and global competitors and the full market of associations, chambers of commerce, unions, federations, and cooperatives - Defined product pricing and positioning to a

National Channels Development Coordinator for Franchisee B2B Sales & Pop-up Stores

CACAU SHOW

Jan 2017 - Jun 2020 (3 years 6 months)

Cacau Show is the largest chocolate franchise and manufacturer in Brazil. - Managed a 16-person team across two national sales channels - Achieved 12x revenue growth in the Franchisee B2B Sales channel - Created the official apparel and B2B training program for franchisees - Implemented the Concierge Cart model to enable itinerant corporate sales - Built and led an internal SDR team to generate qualified leads for franchisees - Developed the 5-year strategic plan to expand the B2B channel across the country - Achieved 14x revenue growth in the Pop-up Store channel - Created the new Container Store concept and the official operating model - Designed the national logistics system for pop-up store furniture distribution - Launched the store-i

B

Lead Generation & Inside Sales Manager

Black Lion

Feb 2014 - Dec 2016 (2 years 11 months)

Black Lion is a consultancy specialized in human capital and outbound sales, focused on performance, structure, and commercial growth. - Created the entire Lead Generation operation from scratch, including internal processes, SDR/Inside Sales methodologies, and commercial playbooks. - Achieved breakeven within 6 months and maintained strong performance, surpassing 130% of quota in two different months. - Recruited, trained, and led a 10-person team, building a high-performance culture grounded in KPIs, weekly reviews, and structured coaching. - Closed over 30 new clients, including Uber, Thomson Reuters, Pitney Bowes, V-TEX, and Tail Target. - Designed and implemented outreach flows, speech guides, qualification scripts, and full-cycle

J

Sales Executive

JExperts Tecnologia

Mar 2013 - Feb 2014 (1 year)

Working with "Channel" software, a strategy, project and portfolio management system, I dealt with prospecting and opening of new accounts with complex lifecycle, acting since the first contact, qualification, demonstrations and proposals until the deal is closed. Also, I was responsible for account relationship. Alignment with the executive area through pipeline, forecast and CRM.

Business Development Executive

Infor

Mar 2012 - Dec 2012 (10 months)

In charge of Supply Chain Management and Asset Management verticals, responsible for the search and selection of potential customers, using qualification filters such as project maturity level, budget and number of users, creating value in Infor products from the beginning of the project and following up until handing the opportunity to the commercial team.

Business Development Intern

Computer Associates

May 2007 - Apr 2008 (1 year)

Prospect management and business development for new customers, presenting CA's highest added value solutions to C-Levels in Brazil, in order to generate new opportunities.

Bruno Magri

About

Detail

Timeline

Résumé