Bruno Rodriguez Growth, BizOps, and Product

Growth & Operations Manager

Tools for Humanity

Jul 2024 - Jul 2025 (1 year 1 month)

• Joined as the 2nd team member in Peru to set up the market from scratch, leading expansion strategies that made Peru the #1 market globally in locations and coverage (supply), and #2 in user acquisition (demand), while maintaining one of the lowest CACs. • Led the design and rollout of no-code systems, SQL analysis, and Metabase dashboards that enabled efficient and faster growth. • Led regional projects, including the leadership of the MiniApps engagement squad and supported the launch of the Brazilian market, while also forecasting the growth of the Peruvian market by analyzing pipeline projects and their associated costs, ensuring alignment with regional and global teams on budget considerations.

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Interim Growth Manager, Retention & Monetization

Fitco

Oct 2023 - Apr 2024 (7 months)

• Joined as a fractional Growth consultant and switched to interim lead of the Retention & Monetization team weeks after joining. • Led the creation of a customer churn forecast model and implemented CRM strategies increasing engagement and monetization. • Leveraged business administration skills to oversee all retention and monetization efforts, reporting directly to the CEO and founder to forecast the revenue impact of planned projects. • Managed a team of Customer Success agents and a Data Analyst, taking ownership of their headcount costs to ensure efficient resource allocation and team performance.

Regional Growth Lead

SumUp

Nov 2022 - Oct 2023 (1 year)

• Led the second biggest acquisition channel of SumUp in LatAm, a sales freelancers program, and reduced its payback period by 3x. • Led a team focused on the entire lifecycle of sales freelancers: acquisition, activation, engagement, retention, and monetization. • Led the product management of the product used by sales freelancers to improve their performance and growth of the channel. • Managed the budget for the second biggest acquisition channel in Spanish-speaking LatAm, overseeing both headcount and commercial expenditures, which contributed to the channel's financial efficiency. • Conducted forecasting and presented strategic insights to leadership, ensuring alignment with business objectives and enhancing overall channel per

Head of Growth

SumUp

Apr 2022 - Oct 2022 (7 months)

• Built the Go-To-Market strategy for the launch of the Peruvian market, budget definition, forecast creation, and team hiring plan. • Led coordination with global Product & Engineering teams to localize and launch the product for the Peruvian market.

Product Operations Manager, Global Logistics & Fulfillment

JOKR

Aug 2021 - Mar 2022 (8 months)

• Led the launch of new products and features related to logistics and fulfillment and the launch of current ones to new markets. • Led the creation of a Feedback Management System to get insights from data, user research, team feedback, and benchmarks. • Led the creation and rollout of processes to provide visibility of projects between Product and the rest of the teams globally.

Class Lead

Kurios

May 2021 - Current (5 years 1 month)

• Lead online courses related to Growth to Latam enterprises like Walmart MX, Scotiabank, BanCoppel, BCP, Alicorp, Ab-Inbev, etc. • Support the creation of the courses "Monetization Strategy" and "Retention Strategy", and the improvement of "Growth Strategy".

Strategy & Operations, Latam Launcher

JOKR

Mar 2021 - Aug 2021 (6 months)

• Opened the 1st dark store and hired the launching Ops team of South Cone (4th member of South Cone and in the first 40 globally). • Led data analytics for South Cone Operations to build the weekly staffing capacity plan and execute performance improvements. • Created Standard Operation Procedures and experimented optimizations to improve Customer Experience and reduce Ops costs.

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Associate Product Manager, Growth

Fitco

Sep 2020 - Mar 2021 (7 months)

• Led the implementation of a Product-Led Growth (PLG) strategy for the SaaS SMB product, a management system for fitness centers. • Acted as interim Sales Lead, managing a team of Account Managers, during the transition to a Product-Led Growth strategy.

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Founder & CEO

MARKI

Jul 2020 - Sep 2021 (1 year 3 months)

• Founded an NGO to help Peruvian Nano & Micro businesses that were critically affected by the pandemic to begin selling online. • Achieved 300+ SMBs supported, 1000+ volunteers, and 125+ mentors. Recruited a 50+ people team, all with a $0 investment. • Managed the organization's budget effectively, which was crucial for our non-profit status, and led forecasting plans to ensure financial sustainability and strategic growth.

Business Development & Growth Associate

Kurios

Aug 2019 - Sep 2020 (1 year 2 months)

• Led and supported sales strategy, closing deals, and managing relationships with senior enterprise clients. • Led the customer success team, providing the delivery and execution of cohorts to achieve world-class NPS levels.

Operations & Growth Coordinator

Kurios

Jul 2018 - Jul 2019 (1 year 1 month)

• Joined as the first employee. Worked directly with founders to set up the first processes and led daily operations. • Supported diverse growth initiatives like marketing, outbound lead acquisition, enterprise sales, and customer success.

Bruno Rodriguez

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