Brandon Olano
About
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Sr Ux UI Expert 🎨 / Team Lead 💼 / Digital Product Accelerator 🔬 / Corporate Growth Strategy 👓 / Innovation Consultant 📈
Bogotá, Bogota, Colombia
Résumé
Jobs
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- FDigital Experience Design LeadFundación Santafé de Bogotá.Mar 2023 - Current (3 years 3 months)*Desarrollé estrategias de Growth para optimizar la monetización, el uso y la escalabilidad de productos digitales. *Implementé procesos de iteración continua para mejorar productos mediante análisis de datos y experimentación controlada. *Diseñé e implementé productos y metodologías para mejorar la atención en salud en LATAM. *Dirigí equipos multidisciplinarios para acelerar el desarrollo y lanzamiento de productos digitales. Logros * Rediseñé el portal web de FSFB, aumentando donaciones digitales en 78% y engagement en 148%. * Aceleré el desarrollo de activos digitales con estrategias de experimentación y Growth Product Design. * Implementé estrategias basadas en SEO, flujos de conversión y conversión web que aumentaron la atracción de l
Chief Product and Strategy Officer public Remote experienceImaginamosSep 2021 - Dec 2022 (1 year 4 months)* Lideré la construcción y aceleración de Startups, optimizando su escalabilidad y adquisición de clientes. * Desarrollé estrategias de Growth enfocadas en iteración de producto, métricas clave del negocio y expansión del mercado. * Diseñé metodologías de transformación digital para clientes y procesos internos. Logros: * Aumenté las ventas en un 452% en 11 meses (de $300M a $1.500M COP). * Mejoré la retención de clientes en 112% a través de estrategias de engagement y fidelización. * Escalé el equipo en un 270%, pasando de 12 a 31 colaboradores. * Desarrollé y mejoré nuevos servicios como consultorías de negocio, aceleración de Startups y transformación digital.- Product Design LeadImaginamosDec 2019 - Sep 2020 (10 months)* Lideré equipos de diseño enfocados en la experiencia de usuario, optimización de interfaces y estrategias de validación de producto. * Implementé metodologías de Growth para iteración rápida y medición de impacto en productos digitales. * Estructuré servicios de consultoría en diseño de producto, combinando UX/UI y research estratégico. Logros: * Aumenté la retención del talento en el equipo de diseño en 75%. * Desarrollé metodologías de Research basadas en neuromarketing y psicología del consumidor. * Mejoré la optimización y escalabilidad de productos digitales mediante iteraciones basadas en datos.
- Senior UX Consultant verified_user Verified experienceImaginamosJun 2019 - Dec 2019 (7 months)- Lead design teams focused on user experience creation, wireframes design, UX writing, and User Research. - Lead design, strategy, and methodology to build, improve and optimize national digital products (Colombia) and international (USA and Latam). - Solve complex challenges in requirement restructuration to design high-impact experiences and user interfaces
- UX DesignerImaginamosJul 2018 - Jun 2019 (1 year)- Lead the construction of the experience (UX) and the design of the user interface (UI) of digital products from different markets. - In charge of accompanying clients in their digital strategies, defining and planning the operation of the digital ecosystem of the business through: (A). Research, (B). Design of functionalities, (C). Product operation depending on the user. (D). Def - User experience design based on the creation of strategic solutions that balance user and business objectives.
- Consumer Experiences (CX) DesignerSoft Dev TeamAug 2017 - Jul 2018 (1 year)* Lead in digital product building, ideation, and design (UX/UI Design), for internal and external projects. * Develop creative strategies (publicity and marketing) for the company and allied enterprises.
- PDigital Operations CoordinatorPrindel S.A.Jan 2017 - May 2017 (5 months)- Lead the development of the company's platforms and new digital innovation initiatives. - Responsible for designing the experience and user interface on virtual platforms, defining the functional requirements for each of them, seeking corporate alliances with marketplaces and logistics operators to encourage e-commerce in Colombia
- Innovation AnalystCiel Ingeniería S.A.S.Feb 2016 - Feb 2017 (1 year 1 month)- Lead the development, research and implementation of product innovation strategies for the Digital Signage business unit. - Carry out the survey of requirements to discover from the needs of the user to potential markets where the product could be offered. - Analyze and structure new business opportunities that may be offered in the Digital Signage market in order to create related products, services or business models.
- Sales Specialist Executive - eCoomerceimaginamosSep 2015 - Dec 2015 (4 months)* Responsible for generating sales, managing and closing deals from a consultative approach. * Management of B2B business relationships with high added value based on a strategic approach that allows integrating software developments with the business objectives of the company. * In charge of generating insights and creating practical solutions in web products and apps for SMEs, retail, and manufacturing companies. Additionally, I applied design thinking principles to develop growth strategies, create viable products, and optimize business operations. From my early roles as a Sales Specialist Executive at Imaginamos, I integrated design thinking not only to craft effective digital products but also to structure more compelling value propo
- Product and Digital Business AnalystimaginamosJan 2015 - Dec 2015 (1 year)* Create successful business models based on digital business opportunities, through market research; the analysis of user needs and the functional definition of technical requirements. * Design experiences and user interfaces through prototypes and visual models. * Responsible for accompanying clients in their digital strategies and product planning, having a strategic vision for the establishment or optimization of business models and the viability of the idea / product, KPIs and business metrics, research and Bench Marking. * Responsible for the design of functionalities and user journeys, user analysis, product characterization and operation, navigation flow definition, consumer or end user analysis, information architecture - site
- GJunior Project ManagerGrability, Inc.Mar 2014 - Nov 2014 (9 months)* Track tasks and help manage team tracking tools. * Help in the QA processes of the deployed technology to verify its correct operation. * Identify and standardize the design of products to meet the goal of recreating a unique shopping experience on mobile devices.
- Administrador DrupalimaginamosMar 2014 - Nov 2014 (9 months)* Administration of web pages in Drupal creation of Views, taxonomies, content loading and design of internal content pages.
- Desarrollador web phpimaginamosMar 2013 - Jan 2015 (1 year 11 months)* Develop the interface of portals and interactive websites. * Develop portals, web pages and manageable microsites.
Education
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- Profesional en Mercadeo & PublicidadFundación Univesitaria del AreandinaJan 2017 - Jan 2021 (4 years 1 month)
- Tecnólogo en Análisis y Diseño de Sistemas InformaticosServicio Nacional de Aprendizaje (SENA)Jan 2012 - Jan 2014 (2 years 1 month)
- Tecnicatura, Desarrollo de SoftwareServicio Nacional de Aprendizaje (SENA)Jan 2010 - Jan 2012 (2 years 1 month)
Projects (professional or personal)
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- RPrimavera HealthRed wagon incOct 2017 - Jun 2018 (9 months)
- Mercado del CampoimaginamosSep 2015 - Oct 2015 (2 months)
- LoEncontraste.comimaginamosMar 2014 - Current (12 years 3 months)