Brandon Olano
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Sr Ux UI Expert 馃帹 / Team Lead 馃捈 / Digital Product Accelerator 馃敩 / Corporate Growth Strategy 馃憮 / Innovation Consultant 馃搱
Bogot谩, Bogota, Colombia
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Jobs
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- FDigital Experience Design LeadFundaci贸n Santaf茅 de Bogot谩.Mar 2023 - Current (2 years 4 months)*Desarroll茅 estrategias de Growth para optimizar la monetizaci贸n, el uso y la escalabilidad de productos digitales. *Implement茅 procesos de iteraci贸n continua para mejorar productos mediante an谩lisis de datos y experimentaci贸n controlada. *Dise帽茅 e implement茅 productos y metodolog铆as para mejorar la atenci贸n en salud en LATAM. *Dirig铆 equipos multidisciplinarios para acelerar el desarrollo y lanzamiento de productos digitales. Logros * Redise帽茅 el portal web de FSFB, aumentando donaciones digitales en 78% y engagement en 148%. * Aceler茅 el desarrollo de activos digitales con estrategias de experimentaci贸n y Growth Product Design. * Implement茅 estrategias basadas en SEO, flujos de conversi贸n y conversi贸n web que aumentaron la atracci贸n de l
Chief Product and Strategy Officer public Remote experienceImaginamos S.A.S.Sep 2021 - Dec 2022 (1 year 4 months)* Lider茅 la construcci贸n y aceleraci贸n de Startups, optimizando su escalabilidad y adquisici贸n de clientes. * Desarroll茅 estrategias de Growth enfocadas en iteraci贸n de producto, m茅tricas clave del negocio y expansi贸n del mercado. * Dise帽茅 metodolog铆as de transformaci贸n digital para clientes y procesos internos. Logros: * Aument茅 las ventas en un 452% en 11 meses (de $300M a $1.500M COP). * Mejor茅 la retenci贸n de clientes en 112% a trav茅s de estrategias de engagement y fidelizaci贸n. * Escal茅 el equipo en un 270%, pasando de 12 a 31 colaboradores. * Desarroll茅 y mejor茅 nuevos servicios como consultor铆as de negocio, aceleraci贸n de Startups y transformaci贸n digital.- Product Design LeadImaginamos S.A.S.Dec 2019 - Sep 2020 (10 months)* Lider茅 equipos de dise帽o enfocados en la experiencia de usuario, optimizaci贸n de interfaces y estrategias de validaci贸n de producto. * Implement茅 metodolog铆as de Growth para iteraci贸n r谩pida y medici贸n de impacto en productos digitales. * Estructur茅 servicios de consultor铆a en dise帽o de producto, combinando UX/UI y research estrat茅gico. Logros: * Aument茅 la retenci贸n del talento en el equipo de dise帽o en 75%. * Desarroll茅 metodolog铆as de Research basadas en neuromarketing y psicolog铆a del consumidor. * Mejor茅 la optimizaci贸n y escalabilidad de productos digitales mediante iteraciones basadas en datos.
- Senior UX Consultant verified_user Verified experienceImaginamos S.A.S.Jun 2019 - Dec 2019 (7 months)- Lead design teams focused on user experience creation, wireframes design, UX writing, and User Research. - Lead design, strategy, and methodology to build, improve and optimize national digital products (Colombia) and international (USA and Latam). - Solve complex challenges in requirement restructuration to design high-impact experiences and user interfaces
- UX DesignerImaginamos S.A.S.Jul 2018 - Jun 2019 (1 year)- Lead the construction of the experience (UX) and the design of the user interface (UI) of digital products from different markets. - In charge of accompanying clients in their digital strategies, defining and planning the operation of the digital ecosystem of the business through: (A). Research, (B). Design of functionalities, (C). Product operation depending on the user. (D). Def - User experience design based on the creation of strategic solutions that balance user and business objectives.
- Consumer Experiences (CX) DesignerSoft Dev TeamAug 2017 - Jul 2018 (1 year)* Lead in digital product building, ideation, and design (UX/UI Design), for internal and external projects. * Develop creative strategies (publicity and marketing) for the company and allied enterprises.
- PDigital Operations CoordinatorPrindel S.A.Jan 2017 - May 2017 (5 months)- Lead the development of the company's platforms and new digital innovation initiatives. - Responsible for designing the experience and user interface on virtual platforms, defining the functional requirements for each of them, seeking corporate alliances with marketplaces and logistics operators to encourage e-commerce in Colombia
- Innovation AnalystCiel Ingenier铆a S.A.S.Feb 2016 - Feb 2017 (1 year 1 month)- Lead the development, research and implementation of product innovation strategies for the Digital Signage business unit. - Carry out the survey of requirements to discover from the needs of the user to potential markets where the product could be offered. - Analyze and structure new business opportunities that may be offered in the Digital Signage market in order to create related products, services or business models.
- iSales Specialist Executive - eCoomerceimaginamosSep 2015 - Dec 2015 (4 months)* Responsible for generating sales, managing and closing deals from a consultative approach. * Management of B2B business relationships with high added value based on a strategic approach that allows integrating software developments with the business objectives of the company. * In charge of generating insights and creating practical solutions in web products and apps for SMEs, retail, and manufacturing companies. Additionally, I applied design thinking principles to develop growth strategies, create viable products, and optimize business operations. From my early roles as a Sales Specialist Executive at Imaginamos, I integrated design thinking not only to craft effective digital products but also to structure more compelling value propo
- iProduct and Digital Business AnalystimaginamosJan 2015 - Dec 2015 (1 year)* Create successful business models based on digital business opportunities, through market research; the analysis of user needs and the functional definition of technical requirements. * Design experiences and user interfaces through prototypes and visual models. * Responsible for accompanying clients in their digital strategies and product planning, having a strategic vision for the establishment or optimization of business models and the viability of the idea / product, KPIs and business metrics, research and Bench Marking. * Responsible for the design of functionalities and user journeys, user analysis, product characterization and operation, navigation flow definition, consumer or end user analysis, information architecture - site
- GJunior Project ManagerGrability, Inc.Mar 2014 - Nov 2014 (9 months)* Track tasks and help manage team tracking tools. * Help in the QA processes of the deployed technology to verify its correct operation. * Identify and standardize the design of products to meet the goal of recreating a unique shopping experience on mobile devices.
- iAdministrador DrupalimaginamosMar 2014 - Nov 2014 (9 months)* Administration of web pages in Drupal creation of Views, taxonomies, content loading and design of internal content pages.
- iDesarrollador web phpimaginamosMar 2013 - Jan 2015 (1 year 11 months)* Develop the interface of portals and interactive websites. * Develop portals, web pages and manageable microsites.
Education
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- Profesional en Mercadeo & PublicidadFundaci贸n Univesitaria del AreandinaJan 2017 - Jan 2021 (4 years 1 month)
- Tecn贸logo en An谩lisis y Dise帽o de Sistemas InformaticosServicio Nacional de Aprendizaje (SENA)Jan 2012 - Jan 2014 (2 years 1 month)
- Tecnicatura, Desarrollo de SoftwareServicio Nacional de Aprendizaje (SENA)Jan 2010 - Jan 2012 (2 years 1 month)
Projects
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- RPrimavera HealthRed wagon incOct 2017 - Jun 2018 (9 months)
- iMercado del CampoimaginamosSep 2015 - Oct 2015 (2 months)
- iLoEncontraste.comimaginamosMar 2014 - Current (11 years 4 months)