BobKevin Shoo

BobKevin Shoo  new_releases

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Marketing & Community Manager
Tanzania

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Résumé


Jobs verified_user 12% verified
  • A
    Brand Intelligence Manager public Remote experience
    ABInbev
    Feb 2023 - Sep 2024 (1 year 8 months)
    Responsible for analyzing market trends, consumer behavior, and competitive landscapes to develop insights that inform brand strategies. My role involves leveraging data and research to drive marketing decisions, identify growth opportunities, and optimize brand performance through tools such as Brandwatch and Emplifi. I collaborate with cross-functional teams to ensure alignment with overall business objectives and drive successful brand initiatives. Additionally, I contributed to the sales closing process by designing marketing and email copy materials aimed at brand managers, which facilitated the engagement of wholesalers, retailers, and venue sponsors, ultimately enhancing our brand's market presence. Furthermore, I utilized Google Dri
  • M
    Marketing Executive
    Mailvelope
    Jan 2021 - Jan 2022 (1 year 1 month)
    - Led localisation sprints across the globe, aimed at enhancing product visibility and accessibility across multiple regions. - Increased brand visibility through strategic partnerships, which involved closing partnership deals with key blockchain companies to run collaborative campaigns. - Boosted user acquisition and Mailvelope - Business package subscriptions through targeted marketing efforts. - Created and managed social media content and strategies to engage users and promote brand initiatives. - Developed and implemented customer success strategies to ensure client satisfaction and retention, utilizing CRM tools to effectively manage and nurture these partnerships. - Utilized Google Drive for efficient file sharing and collaborat
  • W
    Social Media Marketing Manager
    WADE RAIN
    Oct 2018 - Mar 2019 (6 months)
    - Creating graphical content for product and service promotion. - Releasing press statements through social media (Facebook Page). - Conceptualization and implementation of social media campaigns aimed to increase brand awareness and generate sales leads. Wade Rain East Africa is an irrigation solutions company providing capacity building as well as equipment for optimal drip irrigation to small scale and large scale farmers.
  • East African Community
    Communications & Web Development Consultant
    East African Community
    Apr 2018 - Apr 2019 (1 year 1 month)
    - Under the consortium named: Spearhead Group, we conceptualized the digital presence of the new GIZ-EAC web presence and drafted the current online communications protocol.
  • Global Shapers
    Community Manager
    Global Shapers
    Mar 2017 - Current (8 years 6 months)
  • Skytel Africa
    Marketing Analyst verified_user Verified experience
    Skytel Africa
    Jan 2015 - May 2019 (4 years 5 months)
    As a Marketing Analyst, I was responsible for analyzing market trends and customer data to inform strategic marketing decisions. I collaborated with cross-functional teams to develop actionable insights that drove campaign effectiveness and improved customer engagement. Additionally, I utilized WordPress to install and edit themes with client content, ensuring that our online presence was aligned with marketing strategies. I also leveraged Google Drive for efficient file sharing, which streamlined collaboration and enhanced communication among team members, moving away from traditional physical file transfers.
  • Skytel
    Technical Account Manager
    Skytel
    Jan 2015 - Dec 2019 (5 years)
    - I led a successful nation-wide marketing campaign for Huawei Mobile Tanzania. The goal of the campaign was to collect data on smartphone feature preferences and the launching of new smartphones into the Tanzanian market - Under my direction, we built a large scale linux-based POS system for Fifi’s Restaurant that helps with overall transparency in sales and inventory along with overall procurement effectiveness & utility.
  • Automoblog
    Blogger & Social Media Manager
    Automoblog
    Dec 2014 - Jun 2016 (1 year 7 months)
    - Writing comparison articles and review articles on the latest racing games, car maintenance tips and smartphone games. - Created social media content and managed the blog’s twitter page. - Moderated the comments and user engagement on the blog. Automoblog.net is the ninth highest ranking car blog on the internet according to Alexa: https://bit.ly/2X2h2jo . I was the youngest member and was part of the founding team of staffers of the blog: https://bit.ly/2JZuNvw
  • Bludesk
    Founder
    Bludesk
    Aug 2014 - Oct 2018 (4 years 3 months)
    Bludesk is an AI powered recruitment & job search platform. It is a web development project that I built to help people find and apply to vacant jobs through the use of moded scripting language technology. (it initially started as an online job board that was built with CMS). Bludesk was Tanzania’s first AI Facebook bot
Education verified_user 0% verified
  • University of Cape Town
    Digital Marketing
    University of Cape Town
    Jan 2015 - Jan 2017 (2 years 1 month)
  • Eduvos
    B.B.A, Economics
    Eduvos
    Jan 2012 - Dec 2015 (4 years)
Awards verified_user 0% verified
  • G
    22 under 22 in Marketing
    Growth.org
    Jun 2015 - Current (10 years 3 months)
Publications verified_user 0% verified
  • Startup Study Group
    How I raised 500k from international investors
    Startup Study Group
    Aug 2016 - Current (9 years 1 month)