Begoña Garcia Display, Programmatic, PPC, Paid Social and inbound (remote)

Display, programmatic, Paid Social & PPC contractor

freelance

Oct 2022 - Current (3 years 7 months)

Freelancer for several international clients working across paid media strategy as well as campaign development on display, PPC (Google Ads), paid social (Meta, LinkedIn, TikTok) and programmatic (mostly DV360) campaigns (native, standard display, video…) as well as inbound marketing (Hubspot).

Head of Programmatic Display & Paid Social

RS Components

Apr 2021 - Sep 2022 (1 year 6 months)

As part of the central performance team based in London I lead the programmatic, display and paid social activity for the group. Looking after a team of 3 people (execs and mid weight programmatic specialist). I also liaised with the markets strategy globally as well as assist on putting briefs together and coordinating projects and implementations across these areas and across different departments in the business.

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Senior Display Marketing Manager

Confia RH (Freelance)

Sep 2020 - Mar 2021 (7 months)

Managing the display campaigns for over 20 geos and dating clients at Compado, a Berlin based affiliate company Managing a team of 3 people.

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Global Digital Media Manager

Tadel junto a Barcelona Activa

Jul 2018 - Sep 2020 (2 years 3 months)

Responsible for all aspects of the Eden Springs online lead generation process (B2B mainly), representing 100% of all leads received by telesales in all 18 countries in the region. Responsible for the strategy and definition of digital media campaigns for all countries as well as the coordination of international teams. The function has a large component of relationship management at the senior level, coordination of international teams, reporting of results and definition of strategy. In addition, it combines more tactical functions with the media agency in charge of the campaign.

Programmatic Display Manager

WorldRemit Ltd

Sep 2017 - Jul 2018 (11 months)

programmatic space (RTB) as well as mobile app acquisition. Responsible for a campaign portfolio in DoubleClick Bid Manager (Google) and campaigns from external suppliers such as Quantcast or Rocketfuel. Campaign optimization and setup includes trafficking, PMPs and advanced development of custom creatives by audience type. Responsible of an account executives team. Development of typical Project Manager tasks to carry out developments within the web app as well as improvements in the web and in the implementation of campaign tracking. Achievements: • From September 2017 to July 2018 the mobile activity went from 2 partners to 10, being myself only person in charge of the advertising activity for the mobile app. • The investment in pr

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Account Manager

Bwin

Feb 2016 - Sep 2017 (1 year 8 months)

Betting company, owned by GVC Holding and currently the largest betting conglomerate in the world. Responsible for the planning and management of international mobile and desktop marketing campaigns, both in programmatic and in traffic app providers. Responsible for account executives team. Typical duties include: • Activity plan and definition for all programmatic activity and additional network campaigns. • Budget forecast and management, maximising the budget to provide the best results for the company. • Partners' relationship management: selecting partners to work with and maintaining the relationship. • Regular internal performance, cost and forecasting reporting. • Campaigns optimisation: receiving optimisation advice from par

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Account Manager

Sociomantic Labs

Apr 2015 - Feb 2016 (11 months)

Sociomantic Labs is a platform of Real Time Bidding (RTB) platform, in the performance marketing sector. In this position I have been responsible for successfully managing the Tier 1 customer portfolio, both nationally and internationally (British Airways, Vestiare or All Saints, among others), looking for growth opportunities for new campaigns or additional markets. Typical duties include: • Weekly performance reporting with result improvement suggestions and data analysis. • Campaign optimisation: budget management, data analysis, trends identification and detecting new opportunities for the business (cross-selling, up-selling, optimisation towards KPIs achievement). • New clients: campaign set up, budget distribution and targets dis

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Media Analyst

Gorkana

Sep 2013 - Feb 2016 (2 years 6 months)

As the freelance analyst I evaluated press cuttings to the specification and standard required by the company. The reports include core media metrics (favourability/tone, media type, key topics), text summaries and charts examining the trends of the coverage. I also did social media tasks for the clients in the Spanish markets. Analysing the articles gives me a unique insight into sectors such as telecoms or finance, being a great way to gain experience at a leading agency with a global client base. My services were customised to meet the needs of each individual client and the need to meet the fixed deadline.

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Marketing and Account Manager

Innatia.com

Jan 2009 - Aug 2011 (2 years 8 months)

Developing the marketing plan for Innatia.com and associated blogs about natural health solutions and weight loss. Optimise existing affiliate marketing campaigns. Contacting direct announcers and potential announcers and creating personalised offers for them (B2B sales). The preparation and monitoring of online campaigns (display, PPC and other formats) with result reports delivered to announcers and affiliate agencies.

Digital Marketing and Content Creation

freelance

Jul 2008 - Feb 2016 (7 years 8 months)

Since July 2008 I have worked on different projects on a freelance basis. Typical tasks include content creation, translating English-Spanish, social media plans, implementation and SEO. Projects I have worked on include: • Anthropics LTD (London based company that has developed a software and app for images • Tendenciasweb.about.com (Tendencias web guide): administrator, editor, writer and Social Media tasks, SEO (offsite and insite) and basic HTML. Working while part of The New York Times (since November 2011 to January 2014). • MailRelay.com (e-mail marketing platform): articles creation about email marketing and Social Media tasks. • hoteles.net (Spanish hotels booking website): articles creation about leisure and destinations and

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Begoña Garcia