Digital marketing project manager
Polar express
Mar 2015 - Feb 2016 (1 year)
- Monitoring & analyzing Campaigns: leads generation excels/partners/competitors/suppliers
- A/B Testing email-marketing: templates, reboots, metrics, subjects, opens, landing pages, SPAM
- Redesign of the company strategies to drive & increase online traffic to the company website
SEO: use of Google Ad Words (Keywords, PPC) & Google Analytics to increase the conversion rate
Working with the engineers to test bounces rates, landing pages & web conversions (UX/CRO)
SEM: Social Media & networking maintenance: Linked In, Twitter, Facebook, Reviews Rates, News
*Project Management at Polar Expres: create & develop website “Logistics Partnership Network”