Senior Regional Data Analyst
Wunderman Thompson
Sep 2019 - Dec 2021 (2 years 4 months)
Oversee - Acted as the team SME for lead management and managed campaigns data to disseminate valuable insights on (customer potential, demand generation, campaign performance, sales, and marketing ROI) to improve results and add value to the business. Communication - Guided and liaised with Marcom, stakeholders, and teams at different level of the organization to validate, analyse measurement data, and finding solutions for any quality measures to enhance overall data quality and credibility. Analysing and data optimization - Extracted, validated, and analysed complex data to ensure data quality and perform analysis on campaigns, customer behaviour, trends, and risk. Troubleshooting - Used different technologies for solving ad hoc business