AXEL ASENZO LIFECYCLE MARKETING & AUTOMATION MANAGER - Sales Manager

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Sales Manager

Grupo Mustella

Oct 2018 - Current (7 years 7 months)

**Sales Manager | Grupo Mustella — Guatemala City | 2018–Present** Lifecycle and Digital Marketing Leader with 10+ years driving revenue growth across B2B and B2C through CRM-driven campaigns, automation, and content. Implemented and optimized CRM workflows in HubSpot and Zoho to manage the full customer lifecycle, increasing lead-to-deal conversion by 40%. Designed multistep email nurture sequences and follow-up cadences for inbound and outbound leads, contributing to 35% YoY revenue growth. Partnered with real estate developers to launch digital funnels (ads → landing pages → nurture flows), generating qualified opportunities worth $500K+ in new business. Developed new product bundles and retention campaigns that improved client renewal

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KeyAccount Manager

Gurú, Publicar-Yellow Pages

Jan 2016 - Oct 2018 (2 years 10 months)

As a Key Account Manager, I focused on client growth and revenue enhancement through effective digital transformation strategies and successful campaign execution. My role involved cross-functional collaboration to ensure alignment with business objectives and maximize client satisfaction. Additionally, I utilized Google Drive for efficient project management and document sharing among teams. SEO played a critical role in my job, especially when managing digital marketing campaigns for real estate developers. It helped us increase the organic visibility of property listings, landing pages, and lead capture sites, ultimately driving qualified traffic without relying solely on paid ads. I regularly collaborated with content creators and web d

KeyAccount Manager

AdsLive Media

Jan 2014 - Jan 2015 (1 year 1 month)

As a Key Account Manager, I leveraged my extensive sales experience, spanning over 15 years, to effectively manage high-value accounts and drive client satisfaction. While my role as Sales Manager at Grupo Mustella didn’t focus solely on inbound calls or pricing, both were integral to my daily responsibilities. I regularly handled incoming leads, responded to client inquiries, and shaped pricing strategies based on customer needs and market trends. Understanding how to communicate value and adjust offers was key to closing deals and maintaining client happiness. My experience at AdsLive Media further enhanced my skills, as I maintained close, real-time communication with clients through messaging apps like WhatsApp, Slack, and Telegram. Thi

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Sales and Customer Service

Comcast and TXU Energy

Jan 2006 - Jul 2013 (7 years 7 months)

In the role of Sales and Customer Service, I was responsible for delivering exceptional service across Cable, Internet, and Electric sectors, ensuring customer satisfaction and loyalty. My duties included managing inbound and outbound sales calls, utilizing my negotiation skills to close deals effectively, and maintaining strong relationships with clients through comprehensive customer relationship management (CRM) practices. Additionally, I leveraged tools such as Google Sheets and Microsoft Excel to track sales performance and customer interactions, which are essential for effective project management and reporting in a sales environment. This integration of technology not only streamlined processes but also enhanced my ability to provide

AXEL ASENZO

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