Asif Mustafa

Account Manager – Growth & Retention

VIDIZMO LLC

Dec 2025 - Current (8 months)

● Operating Model Design: Architected automated B2G prospecting engines and CJIS compliant workflows for Law Enforcement and Attorney Offices. ● Governance & Compliance: Consulted high-level officials on AI-driven evidence redaction ensuring strict adherence to CJIS/FIPS standards. ● Performance Metrics: Maintaining an NRR of ≥110% and a renewal rate of ≥95% through strategic account planning. ● Market analysis. ● Finding new partner accounts, onboarding and relationship management for channel sales. ● Appointment Scheduling: Facilitated efficient appointment scheduling for demos and meetings to drive engagement.

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Prime Project Marketer – Inbound/ outbound

Simplia Inc.,

Mar 2024 - Nov 2025 (1 year 9 months)

As a Prime Project Marketer specializing in inbound and outbound strategies, I executed targeted calls to cultivate new business opportunities within North America's SMB sector. I developed and refined pitch scripts tailored to client requirements, significantly enhancing lead conversion rates. Additionally, I managed calendars and emails efficiently, utilizing Google Workspace to streamline communication and scheduling. My role involved basic data tracking and data entry to maintain accurate records, alongside proposal development and sales reporting to inform strategic decisions. While customer reception was not a primary focus, I effectively utilized our CRM to attend to incoming calls from clients in sectors such as home repair, home cl

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Sales Development Rep

Flash Intel,

Aug 2023 - Dec 2023 (5 months)

As a Sales Development Representative, I conducted 350–400 daily cold calls and LinkedIn outreach to secure client meetings, effectively driving lead generation and business development efforts. I designed Ideal Customer Profiles (ICPs) to align sales strategies with market trends, ensuring a targeted approach to prospecting. Additionally, I managed my calendar and emails efficiently using Google Workspace, which facilitated seamless scheduling and communication with potential clients. While pricing was not a standard part of my role, I developed tailored pricing solutions for leads with specific service requests, demonstrating my ability to adapt to client needs and enhance customer relationship management (CRM). My experience in sales rep

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Product Manager - Remote

Centralin Analytics Fintech,

May 2022 - Nov 2022 (7 months)

Engineered financial models for equity and crypto products while managing JIRA and Confluence updates to ensure project alignment. Oversaw product P&L and collaborated with global teams to drive revenue growth. Additionally, provided executive support by working closely with the founder, facilitating communication between various departments and investors, which enhanced operational efficiency and stakeholder engagement. Furthermore, my scheduling skills were utilized to coordinate meetings and project timelines, ensuring that all parties were aligned and informed throughout the product development process. Utilized Instantly.ai to streamline the investor search process, enhancing our outreach and engagement with potential stakeholders. Mai

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Business Development Manager

ICIL Pakistan Group,

Oct 2021 - Feb 2025 (3 years 5 months)

As a Business Development Manager, I directed B2B marketing and sales teams, propelling growth for SaaS-based KYC/AML solutions. I customized IT service packages (hardware + software) and optimized pricing strategies to enhance our market position. Additionally, while collaborating with two new startups, I provided executive support by managing email communications, scheduling meetings, and assisting the founders with various tasks beyond my job description. This experience significantly enhanced my organizational skills and ability to manage multiple priorities effectively, contributing to the overall success of the projects. While my primary focus was on business development, I also engaged in customer service activities, providing pre- a

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Deputy Sales Manager – South

Jubilee Life Bancassurance,

Oct 2020 - Jun 2021 (9 months)

As the Deputy Sales Manager for the South region, I trained sales teams and developed financial models to optimize insurance pitch processes, ensuring that our strategies were data-driven and effective. I coordinated marketing campaigns with branch managers to consistently surpass monthly targets. Additionally, I provided executive assistance to the Sales Manager, which included managing emails, scheduling meetings, and overseeing calendar management, all of which were integral to maintaining smooth operations and supporting our sales initiatives. Furthermore, I handled inbound calls from customers and Bank branch managers, utilizing these interactions to create customized saving and insurance plans tailored to their needs, thereby enhancin

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Branch Manager Roles

Meezan Bank MCB HBL,

Nov 2007 - Dec 2018 (11 years 2 months)

Achieved billion-PKR trade volumes and earned awards for deposit growth. Supervised branch operations, MIS reporting, and cross-product sales initiatives.

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