Arturo Francisco Madrid Gomez

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Head of Division – Home Appliance & Air Conditioning

Samsung Electronics Peru S.A.C.

Aug 2023 - Sep 2024 (1 year 2 months)

• Led the sales strategy, channel, and introduction of new products in the Home Appliances and Air Conditioning business. Responsible for a team of 19 people and a business worth $130M USD annually. ◦ Led the go-to-market strategy for the Family Hub AI, achieving goals for hand raisers and sell out. • Led the go-to-market strategy for the Bespoke Washer-Dryer launched in September 2024. • No. 1 Market Share in Refrigeration with a 31% market value share in Q3 2023. • No. 1 Market Share in Washing Machines with a 44% market value share in Q3 2023.

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Senior Sales Manager Open Market – Mobile Division

Samsung Electronics Peru S.A.C

Aug 2021 - Jul 2023 (2 years)

• Led the sales strategy, channel, and introduction of new products in the Open Market business for Smartphones, Tablets, Wearables, and Accessories. Responsible for a team of 7 people and a business worth $150M USD annually. • Achieved a 60% market share in the Sim Free (Open) Smartphone market in 2022 compared to 48% in 2021, through the implementation of Sell Out platforms, interest-free months, Trade-In, and Samsung Care Plus. • Achieved a 50% market share in the Retail Tablet market in 2022 compared to 40% in 2021, through the implementation of interest-free months and expansion into department stores. • Achieved a 70% market share in the Wearables market in 2022 compared to 35% in 2021, through the implementation of interest-free

National Account Manager

Logitech

May 2018 - May 2019 (1 year 1 month)

• Leading and managing a 2-member team. In charge of developing the channel strategy and marketing strategy for Logitech in Peru. • 21% sell thru growth in Q2FY19, achieving 95% of target. • 77% sell in growth in Q2FY19, achieving 113% of target. • 13% sell thru growth in Q1FY19, achieving 102% of target. • 5% sell in growth in Q1FY19, achieving 100% of target. • 208% sell thru growth in Q3FY19 for PC Gaming category. • 135% sell thru growth in Q2FY19 for PC Gaming category. • 53% sell thru growth in Q1FY19 for PC Gaming category.

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B2B Commercial Director

LG Electronics Perú S.A.

Aug 2016 - Nov 2017 (1 year 4 months)

• Led and managed a 7-member sales team that prospected introduced new products and closed sales of Digital Signage Solutions, Air Conditioning Systems, and IT products. • Achieved market leadership of digital signage products in 2016 with 58% market share and 50% sales growth vs 2015. • Achieved market leadership of digital signage products in 2017 with 74% market share and 23% sales growth vs 2016. • Achieved +25% growth of consolidated operating vs 2017 target. • Achieved +43% sales growth of Air Conditioning Systems and 24% increase versus 2017 target.

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Consumer Electronics Sales Director (B2C)

LG Electronics Perú S.A.

Apr 2013 - Jul 2016 (3 years 4 months)

Led and managed a 17-member sales team that prospected introduced new products and closed sales of Consumer TV, Audio, Washing Machine, Refrigerator, Microwave Oven, Kitchen, and IT products. Achieved market leadership of consumer TV product for 4 consecutive years (2013-2016) with 40% market share. Led new product introduction of OLED TV in main retail chains - Falabella, Ripley, Hiraoka, Conecta Retail. Achieved market leadership of washing machine product for 4 consecutive years (2013-2016) with 45% market share. Led new product introduction of Ultrawide PC monitors in main IT distributors – Deltron, Ingram Micro, Intcomex, PC Link, Igarashi, and achieved 80% market share in the category. Led new product introduction of Notebook and All-

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IT and B2B Sales and Product Manager

LG Electronics Perú S.A.

Sep 2005 - Mar 2013 (7 years 7 months)

Led and managed a 6-member sales and product team that prospected, introduced new products and closed sales of IT products and B2B products. Achieved market leadership of PC Monitor for 9 years (2008-2011 and 2013-2017) with 32% market share. Led new product introduction of Digital Signage and Hotel TV products in 2011 achieving 50% market share in the first year. Achieved market leadership position in optical drive storage for 12 years in a row (2005 – 2017) with 70% market share. Led new product introduction of LED projectors achieving 3% market share in the first year.

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Territory Manager PC Products

IBM Peru S.A.C.

Jan 1996 - Jan 2004 (8 years 1 month)

• Prospected and closed sales for PC Products for Small and Medium Business Market. • Recovered 3 competition accounts from Compaq – Aceros Arequipa, Hermes Transportes Blindados and Caja Municipal del Cuzco. Options IBM Brand • Led new product introduction of IBM PC accessories in reseller market. • Led PC and Server accessories upgrade campaign to installed customer base achieving 20% growth vs previous year in 2001 and 2002.

Arturo Francisco Madrid Gomez

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Arturo's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.