Arturo de la Peña G. AI-Powered Video Editor | Content Creator

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Senior SaaS Video Producer

TaxDome

Nov 2023 - Current (2 years 8 months)

- Created customer education videos to improve user adoption and maximize utilization of platform capabilities. - Increased annual video production output by 87% within two years, helping scale team capacity to more than 400 deliverables annually. - Led early experimentation with generative AI initiatives, producing short-form videos created entirely with AI tools. - Utilized Adobe Illustrator, Adobe InDesign, graphic design principles, and Adobe Photoshop to create compelling visual assets and graphics for video content, enhancing overall production quality and viewer engagement. - Leveraged Figma for comprehensive process documentation, ensuring clear guidelines and efficient workflows for video production projects. - Employed Slack for s

Senior Content Producer

BairesDev

Mar 2023 - Nov 2023 (9 months)

As Senior Content Producer, I spearheaded the end-to-end creation and execution of compelling content strategies. My responsibilities included developing engaging content across various platforms, overseeing the planning and production lifecycle, and ensuring all content aligned with SEO best practices to maximize reach and impact. I leveraged my expertise in content writing, content marketing, and copywriting to craft persuasive narratives and enhance brand storytelling. Furthermore, my skills in graphic design, including proficiency with Adobe Illustrator and Adobe InDesign, enabled me to produce visually rich and impactful creative assets. I collaborated effectively with cross-functional teams, utilizing Google Workspace for seamless pro

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Content Producer

CABRA Sports

Sep 2022 - Mar 2023 (7 months)

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Copywriter & Content Producer

Adaptively Education

Sep 2021 - Sep 2022 (1 year 1 month)

- Developed and executed the personal brand plan for Hao Lam, CEO of Adaptively Education. - Produced strategy for the brand's marketing and social media efforts, encompassing a deep understanding of our core offering, which is rooted in mathematics for gifted children. - Created visual identity for Adaptively, ensuring it resonated with our educational focus, particularly in the domain of advanced mathematics. - Leveraged Adobe Premiere Pro and short-form video editing skills to produce engaging video content, enhancing the brand's storytelling capabilities and expanding its reach across digital platforms, directly supporting the content producer responsibilities.

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Digital Content Director

Fuente Latina

Mar 2021 - Sep 2021 (7 months)

- Improved Social Media interactions by 1500% - Created audiovisual identity for Fuente Latina and FLx brands - Established Mexico-based digital content team

Senior Digital Content Manager

WWE

Jan 2016 - Mar 2021 (5 years 3 months)

- Managed a team of 7, surpassing an American team of 19 in content quality, quantity, and video viewership. - Produced the live interview show "El Brunch de WWE" and the WWE pay-per-view preview show "La Previa de WWE." - Created weekly video content in Portuguese and Spanish. - Designed the editorial and social media core strategy for WWE's platforms in Latin America (including Brazil) and Spain. - Incorporated user-generated content (UGC) into productions to enhance authenticity and audience engagement. - Leveraged Compliance Management Systems (CMS) to oversee, organize, and streamline all digital content workflows, ensuring that every asset published across WWE platforms met established brand guidelines and operational standards.

Digital Content Editor, Spanish

WWE

Jul 2014 - Jan 2016 (1 year 7 months)

Achievements * Launched WWE.com in Spanish, leading the editorial strategy and content adaptation for the Spanish-speaking market. * Achieved successful global integration of the Spanish WWE.com platform with other language versions, ensuring brand consistency and a seamless user experience worldwide. * Leveraged extensive experience with Adobe Creative Cloud to create, edit, and optimize digital assets, ensuring high-quality visual and textual content for the Spanish-language website. * Developed and implemented motion graphics to enhance visual appeal and engagement of digital content, further optimizing the user experience. * Applied sound design principles to improve the auditory quality of video content, ensuring a professional and imm

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Digital Media Director

Oct 2012 - Jul 2014 (1 year 10 months)

Achievements * Created Digital Media department for Heraldo Estado de México. * Produced prominent multimedia packages and histories, including video, photos, audio clips, and infographics. * Editor for hgrupoeditorial.com. * Directed social media marketing initiatives to expand reach and engagement for digital content.

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